[cma-l] Digital Progress Report for Radio - Floored Research

[Ian Hickling]

Um - isn't it "Flawed" Research - as opposed to "Floored"?

Research with flaws in it?
Or am I missing the joke here?

 



 
> From: alan.coote at btinternet.com
> To: cma-l at commedia.org.uk
> Date: Sat, 31 Jul 2010 09:24:35 +0100
> Subject: [cma-l] Digital Progress Report for Radio - Floored Research
> 
> The Digital Progress Report has some serious omissions which throws into
> question the validity of the research.
> 
> 25% of the country's FM stations are missing. 
> 
> By not including community radio station in the analogue FM station count
> biases the progress towards digital listening. While these stations have
> would have a relatively small reach within their Transmission Area, even a
> conservative 3%-6% would mean than this is still approaching half that of
> DAB listening.
> 
> The report chooses to ignore millions of FM radios.
> 
> By not including all FM radios, specifically those in mobile phones, how can
> the research be truly accurate. Again penetration may be relatively small,
> but so are DAB radios in vehicles. This is reported as 1%, which accounts
> for just 350,000 of weekly listeners across the whole UK. Its beggars
> believe that, given the ubiquitous mobile phone with FM radio, at least an
> equivalent number or more are being used to listen to an analogue FM
> station.
> 
> Alan
> 
> Alan Coote
> Managing Director 
> The Bay Radio
> Office 01202 580200
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>  
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