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Um - isn't it "Flawed" Research - as opposed to "Floored"?<BR>
Research with flaws in it?<BR>Or am I missing the joke here?<BR>
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<BR>> From: alan.coote@btinternet.com<BR>> To: cma-l@commedia.org.uk<BR>> Date: Sat, 31 Jul 2010 09:24:35 +0100<BR>> Subject: [cma-l] Digital Progress Report for Radio - Floored Research<BR>> <BR>> The Digital Progress Report has some serious omissions which throws into<BR>> question the validity of the research.<BR>> <BR>> 25% of the country's FM stations are missing. <BR>> <BR>> By not including community radio station in the analogue FM station count<BR>> biases the progress towards digital listening. While these stations have<BR>> would have a relatively small reach within their Transmission Area, even a<BR>> conservative 3%-6% would mean than this is still approaching half that of<BR>> DAB listening.<BR>> <BR>> The report chooses to ignore millions of FM radios.<BR>> <BR>> By not including all FM radios, specifically those in mobile phones, how can<BR>> the research be truly accurate. Again penetration may be relatively small,<BR>> but so are DAB radios in vehicles. This is reported as 1%, which accounts<BR>> for just 350,000 of weekly listeners across the whole UK. Its beggars<BR>> believe that, given the ubiquitous mobile phone with FM radio, at least an<BR>> equivalent number or more are being used to listen to an analogue FM<BR>> station.<BR>> <BR>> Alan<BR>> <BR>> Alan Coote<BR>> Managing Director <BR>> The Bay Radio<BR>> Office 01202 580200<BR>> Studio 01202 571028<BR>> Mobile 07801 518858<BR>> <BR>> Email alan.coote@thebayradio.com<BR>> Web www.thebayradio.com <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> _______________________________________________<BR>> <BR>> cma-l mailing list - cma-l@commedia.org.uk<BR>> <BR>> Community Media Association - www.commedia.org.uk<BR>> _______________________________________________<BR>> <BR>> To manage your mailing list subscription please visit:<BR>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l<BR> </body>
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