[cma-l] Fwd: £1m advertising revenue available for radio

[jaqui devereux]

    [image: Top]
<http://go.madmimi.com/redirects/5305411c582a4227cfc956d41f3c8db7?pa=2451458550>
<http://go.madmimi.com/redirects/74fa12d8da74508061a99ff519e454f4?pa=2451458550>
£1M AD REVENUE AVAILABLE TO STATIONS With radio revenues seasonally dipping
in Quarter 1 of 2011, the COI spending cuts are set to cause yet more
pain. Radio
Response<http://go.madmimi.com/redirects/d6e9f12cc544f01061c9ffb487ea4764?pa=2451458550>is
the UK’s only CPA radio advertising specialist and we can hear the
collective groan of radio stations bracing themselves for another tough
year.

Having generated over a million pounds of new revenues back into the
commercial radio sector since February 2009, Radio Response has secured a
further £1m<http://go.madmimi.com/redirects/932f0e9592bdcbf88cee47ae31e16bd6?pa=2451458550>of
Cost Per Acquisition advertising budgets from the digital marketplace
to
be spent on radio.

Stations need to look at new strategies to ‘manage the gap’ through these
difficult times. Our opportunities include being able to fill unsold
inventory with high value and high volume response campaigns from the
financial, claims management and legal sectors.

We believe that radio stations should keep an open mind to non-traditional
advertising opportunities in these difficult times, especially as television
is bleeding radio dry by acquiring their disproportionate share of this
lucrative market.

Having acquired monies originally earmarked for an online spend, we are keen
to hear from stations with available inventory to make use of this secured
budget. And because we are radio people, we understand broadcasters’
concerns around releasing their unsold inventory, which is why we work
hand-in-hand with stations and groups to ensure absolute transparency and
accountability across all our campaigns.

Unlike traditional advertising agencies, Radio Response does not take
commission or make money from the media, we arrange our payment structure
back to the client.

*To take advantage of this lucrative first-come, first-served opportunity click
here<http://go.madmimi.com/redirects/02b5468ce8dbcc4f50f51e91facf0dc3?pa=2451458550>or
call David Harber or Toby Vander Meersch on 0208 133 2 133.
*

*To listen to a fun audio demonstration as to how this will work for your
station, please click
here<http://go.madmimi.com/redirects/0ccab4ec84401e843001445d87c78898?pa=2451458550>
.*

*David Harber is Managing Director of Radio Response, the UK’s only
specialist CPA radio advertising agency.*
<http://go.madmimi.com/redirects/f20c9bbf5ba65a1f491587ef1764c0b1?pa=2451458550>
[image: ***]

RadioToday.co.uk knows the best way to contact everyone working in the radio
industry is via the Radio Today database, so we have sent this email to you
on behalf of a client, who is helping to support the work we do day in, day
out, at RadioToday.co.uk. You agreed to occasional emails like this when you
signed up on our website, but if you would rather we don't email you again,
you can cancel your account using the email link below.

If you too would like to contact the radio industry in this way, just click
here<http://go.madmimi.com/redirects/190791e346da2ef4625d78f7b8da6d13?pa=2451458550>for
all the options. Thanks.
[image: email] <admin at radiotoday.co.uk> [image:
facebook]<http://go.madmimi.com/redirects/017a627669083cd1eea0aba98e464410?pa=2451458550>
 [image: feed]<http://go.madmimi.com/redirects/7cdc57d40fb42498a66b1d4fa6bb462c?pa=2451458550>
 [image: twitter]<http://go.madmimi.com/redirects/6ee4588904a24e151c2aadc84717fd1a?pa=2451458550>
 [image: youtube]<http://go.madmimi.com/redirects/ab9fe58340b3f7aec7ca8bf79ee2b050?pa=2451458550>
    ©2010 Park Media | Salford Quays | Manchester | UK

This email was sent to jaqui.devereux at commedia.org.uk. To ensure that you
continue receiving our emails, please add us to your address book or safe
list. View this email on the web here<http://mim.io/80f38?fe=1&pact=2451458550>
. You can also forward to a
friend<http://go.madmimi.com/forward/2451458550?amx=162286502>
. Subscribe<http://go.madmimi.com/subscribe?fe=1&pact=2451458550&amx=162286502>
.
Unsubscribe<http://go.madmimi.com/opt_out?fe=1&pact=2451458550&amx=162286502>

Powered by Mad Mimi<http://madmimi.com/?fe=1&pact=2451458550&utm_source=Park+Media&utm_medium=customer+promotion&utm_campaign=%C2%A31m+advertising+revenue+available+for+radio>®




-- 
Jaqui Devereux
Director, Community Media Association
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20101216/2f1cb01e/attachment.html>