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<div style="margin: 0pt; padding: 0pt;"><h1 style="color: rgb(255, 0, 0); font-family: Helvetica; font-size: 18px; font-weight: bold; line-height: 1.3em; margin: 0pt 0pt 10px; padding: 0pt;">£1M AD REVENUE AVAILABLE TO STATIONS</h1>
<h2 style="color: rgb(100, 97, 97); font-family: Helvetica; font-size: 14px; font-weight: bold; line-height: 1.2em; margin: 0pt 0pt 10px; padding: 0pt;">With radio revenues seasonally dipping in Quarter 1 of 2011, the COI spending cuts are set to cause yet more pain.</h2>
<h2 style="color: rgb(100, 97, 97); font-family: Helvetica; font-size: 14px; font-weight: bold; line-height: 1.2em; margin: 0pt 0pt 10px; padding: 0pt;"><a href="http://go.madmimi.com/redirects/d6e9f12cc544f01061c9ffb487ea4764?pa=2451458550" style="color: rgb(255, 0, 0); text-decoration: underline;" target="_blank">Radio Response</a> is the UK’s only CPA radio advertising specialist and we can hear the collective groan of radio stations bracing themselves for another tough year.</h2>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;">Having generated over a million pounds of new revenues back into the commercial radio sector since February 2009, Radio Response has <a href="http://go.madmimi.com/redirects/932f0e9592bdcbf88cee47ae31e16bd6?pa=2451458550" style="color: rgb(255, 0, 0); text-decoration: underline;" target="_blank">secured a further £1m</a> of Cost Per Acquisition advertising budgets from the digital marketplace to be spent on radio.</p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;">Stations need to look at new strategies to ‘manage the gap’ through these difficult times. Our opportunities include being able to fill unsold inventory with high value and high volume response campaigns from the financial, claims management and legal sectors. </p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;">We believe that radio stations should keep an open mind to non-traditional advertising opportunities in these difficult times, especially as television is bleeding radio dry by acquiring their disproportionate share of this lucrative market.</p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;">Having acquired monies originally earmarked for an online spend, we are keen to hear from stations with available inventory to make use of this secured budget. And because we are radio people, we understand broadcasters’ concerns around releasing their unsold inventory, which is why we work hand-in-hand with stations and groups to ensure absolute transparency and accountability across all our campaigns.</p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;">Unlike traditional advertising agencies, Radio Response does not take commission or make money from the media, we arrange our payment structure back to the client. </p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;"><b style="font-style: normal; font-weight: bold;">To take advantage of this lucrative first-come, first-served opportunity <a href="http://go.madmimi.com/redirects/02b5468ce8dbcc4f50f51e91facf0dc3?pa=2451458550" style="color: rgb(255, 0, 0); text-decoration: underline;" target="_blank">click here</a> or call David Harber or Toby Vander Meersch on 0208 133 2 133.</b></p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;"><b style="font-style: normal; font-weight: bold;">To listen to a fun audio demonstration as to how this will work for your station, please <a href="http://go.madmimi.com/redirects/0ccab4ec84401e843001445d87c78898?pa=2451458550" style="color: rgb(255, 0, 0); text-decoration: underline;" target="_blank">click here</a>.</b></p>
<p style="color: rgb(60, 52, 52); font-family: Helvetica; font-size: 12px; line-height: 1.5em; margin: 0pt 0pt 1.3em; padding: 3px 0pt 0pt; vertical-align: top;"><i style="font-style: italic; font-weight: normal;">David Harber is Managing Director of Radio Response, the UK’s only specialist CPA radio advertising agency.</i></p>
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<a href="http://RadioToday.co.uk" target="_blank">RadioToday.co.uk</a> knows the best way to contact everyone working in the radio industry is via the Radio Today database, so we have sent this email to you on behalf of a client, who is helping to support the work we do day in, day out, at <a href="http://RadioToday.co.uk" target="_blank">RadioToday.co.uk</a>. You agreed to occasional emails like this when you signed up on our website, but if you would rather we don't email you again, you can cancel your account using the email link below.</p>
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