[cma-l] On-line Listener Figures

[Chris Weaver]

Dear Bruce,

Thanks for your excellent reply (sorry for silence - I had a holiday due the
day after my post!)

The unique IP addresses is the one that has to be scrutinized. I have the
feeling that most home users have their IP address leased for 24 hours
(provided they have their router on constantly)

- Chris



2008/10/20 bruce <bruce at celticmusicradio.net>

> >
> > My question is a rather simple one. How much faith are people putting
> > into these figures? I have down an average number of listeners per
> > month at 45,000 This seems excessively high and I wonder if the
> > program is not taking into account repeat visits.
> >
> > I'm interested to hear peoples opinions.
>
>
> Hi Chris,
>
>
> As Bill says, the figures in the web stats are accurate - in that
> they accurately represent what's in the server logs, and so represent
> the number of accesses to your stream.
>
> However, that's the easy question to answer. The difficult one is
> "so what does this mean?"
>
> Within the stats for each month, you'll find an entry "total listeners,
> except 404". That's the total number of "hits" on the stream. Many
> of these will be "real listeners". Others will be web crawlers such
> as google etc.
>
> There's also a stat ""total unique sites". That's an interesting one - it's
> the number of unique destination IP addresses - ie the number of
> "listeners".
>
>
> Now have a look at the "Listeners/Duration" graph. There will probably be a
> huge peak at the left - lots of listeners who didn't stay long. Chances are
> that these are the googles, and "casual browsers".
>
> For my station, 26% of listeners stayed for less than 2 mins and a
> further 12% for 2-3.. My gut feeling is that we shouldn't include
> these numbers when trying to estimate how many real listeners we
> have.
>
> I've just noticed something - the numbers don't appear to tally
> here. For example, when I look at our September summary, I get a
> the total number of accesses and total unique access - but that
> doesn't correspond with the tabulated figures which are broken down
> by listening time - when you add them up you get a number somewhere
> between the two.
>
> Sorry if that's not clear, but there's no point in me posting real
> numbers here. Bill, I'll send you my figures.
>
> Bruce.
>
>
> --
>
> Bruce Rodger
> Celtic Music Radio
> bruce at celticmusicradio.net
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-- 
Chris Weaver
Production Manager
Resonance104.4FM
resonancefm.com
+44 (0)207 407 1210
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