Dear Bruce,<br><br>Thanks for your excellent reply (sorry for silence - I had a holiday due the day after my post!)<br><br>The unique IP addresses is the one that has to be scrutinized. I have the feeling that most home users have their IP address leased for 24 hours (provided they have their router on constantly)<br>
<br>- Chris<br><br><br><br><div class="gmail_quote">2008/10/20 bruce <span dir="ltr"><<a href="mailto:bruce@celticmusicradio.net">bruce@celticmusicradio.net</a>></span><br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<div class="Ih2E3d">><br>
> My question is a rather simple one. How much faith are people putting<br>
> into these figures? I have down an average number of listeners per<br>
> month at 45,000 This seems excessively high and I wonder if the<br>
> program is not taking into account repeat visits.<br>
><br>
> I'm interested to hear peoples opinions.<br>
<br>
<br>
</div>Hi Chris,<br>
<br>
<br>
As Bill says, the figures in the web stats are accurate - in that<br>
they accurately represent what's in the server logs, and so represent<br>
the number of accesses to your stream.<br>
<br>
However, that's the easy question to answer. The difficult one is<br>
"so what does this mean?"<br>
<br>
Within the stats for each month, you'll find an entry "total listeners,<br>
except 404". That's the total number of "hits" on the stream. Many<br>
of these will be "real listeners". Others will be web crawlers such<br>
as google etc.<br>
<br>
There's also a stat ""total unique sites". That's an interesting one - it's<br>
the number of unique destination IP addresses - ie the number of "listeners".<br>
<br>
<br>
Now have a look at the "Listeners/Duration" graph. There will probably be a<br>
huge peak at the left - lots of listeners who didn't stay long. Chances are<br>
that these are the googles, and "casual browsers".<br>
<br>
For my station, 26% of listeners stayed for less than 2 mins and a<br>
further 12% for 2-3.. My gut feeling is that we shouldn't include<br>
these numbers when trying to estimate how many real listeners we<br>
have.<br>
<br>
I've just noticed something - the numbers don't appear to tally<br>
here. For example, when I look at our September summary, I get a<br>
the total number of accesses and total unique access - but that<br>
doesn't correspond with the tabulated figures which are broken down<br>
by listening time - when you add them up you get a number somewhere<br>
between the two.<br>
<br>
Sorry if that's not clear, but there's no point in me posting real<br>
numbers here. Bill, I'll send you my figures.<br>
<br>
Bruce.<br>
<font color="#888888"><br>
<br>
--<br>
<br>
Bruce Rodger<br>
Celtic Music Radio<br>
<a href="mailto:bruce@celticmusicradio.net">bruce@celticmusicradio.net</a><br>
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</div></div></blockquote></div><br><br clear="all"><br>-- <br>Chris Weaver<br>Production Manager<br>Resonance104.4FM<br><a href="http://resonancefm.com">resonancefm.com</a><br>+44 (0)207 407 1210<br>