[cma-l] Listening figures

[idea]

This is an excellent suggestion, and much cheaper than using professionals


Peter M. Lewis wrote:

>Hi Steve and all
>
>My response is the same as the one I gave to an earlier query about
>impact: seek advice from your nearest college or university. With luck
>there will be someone there knowledgeable about quantitative and
>qualitative research, sampling etc, and with students eager to do 'real'
>research as part of their course.
>
>While you are head counting you might as well ask some other questions,
>so perhaps the best sequence is one or two focus groups to find out the
>questions to ask, then go for some kind of survey. Could this be win win
>for everyone?
>
>Best of luck
>
>Peter
>
>Peter M. Lewis
>Senior Lecturer in Community Media
>Department of Applied Social Sciences
>London Metropolitan University
>&
>Visiting Research Associate
>Department of Media and Communications
>London School of Economics
>
>London Met: p.lewis at londonmet.ac.uk
>
>http://www.londonmet.ac.uk/depts/dass/staff/peterlewis/
>
>http://www.communitymedia.eu/
>
>LSE:http://www.lse.ac.uk/collections/media@lse/whosWho/PeterLewis.htm
>
>Radio Studies Network http://www.radiostudiesnetwork.org.uk
>
>  
>
>>-----Original Message-----
>>From: cma-l-bounces at mailman.commedia.org.uk
>>Sent: 02 June 2008 13:14
>>To: cma-l at commedia.org.uk
>>Subject: [cma-l] Listening figures
>>
>>Dear All,
>>
>>A question I am asked by everybody...guests, advertisers, volunteers, is
>>"how many listeners have you got?"
>>
>>I know we've had 48,300 streams downloaded in the past 6 months, by
>>5,000  unique listeners. But in terms of FM listeners I don't have a
>>clue and have no option but to say this.
>>
>>We have listeners, I know this by doing comps (87 entries to the
>>Nintendo Wii giveaway).
>>
>>But my question to you: How do you measure listener numbers?
>>
>>I hope you can help, and that this thread is of use to everybody else.
>>
>>Ta.
>>
>>Kindest Regards
>>Steve Suttie
>>Station Manager, 94.4FM  Salford City Radio
>>0161 793 2939 (Office) 07772  355852 (Mobile)
>>CHECK OUT http://www.salfordcityradio.org/
>>    
>>
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