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This is an excellent suggestion, and much cheaper than using
professionals<br>
<br>
<br>
Peter M. Lewis wrote:<br>
<blockquote cite="mid4843ECDD.5000209@lse.ac.uk" type="cite">
<pre wrap="">Hi Steve and all
My response is the same as the one I gave to an earlier query about
impact: seek advice from your nearest college or university. With luck
there will be someone there knowledgeable about quantitative and
qualitative research, sampling etc, and with students eager to do 'real'
research as part of their course.
While you are head counting you might as well ask some other questions,
so perhaps the best sequence is one or two focus groups to find out the
questions to ask, then go for some kind of survey. Could this be win win
for everyone?
Best of luck
Peter
Peter M. Lewis
Senior Lecturer in Community Media
Department of Applied Social Sciences
London Metropolitan University
&
Visiting Research Associate
Department of Media and Communications
London School of Economics
London Met: <a class="moz-txt-link-abbreviated" href="mailto:p.lewis@londonmet.ac.uk">p.lewis@londonmet.ac.uk</a>
<a class="moz-txt-link-freetext" href="http://www.londonmet.ac.uk/depts/dass/staff/peterlewis/">http://www.londonmet.ac.uk/depts/dass/staff/peterlewis/</a>
<a class="moz-txt-link-freetext" href="http://www.communitymedia.eu/">http://www.communitymedia.eu/</a>
LSE:<a class="moz-txt-link-freetext" href="http://www.lse.ac.uk/collections/media@lse/whosWho/PeterLewis.htm">http://www.lse.ac.uk/collections/media@lse/whosWho/PeterLewis.htm</a>
Radio Studies Network <a class="moz-txt-link-freetext" href="http://www.radiostudiesnetwork.org.uk">http://www.radiostudiesnetwork.org.uk</a>
</pre>
<blockquote type="cite">
<pre wrap="">-----Original Message-----
From: <a class="moz-txt-link-abbreviated" href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a>
Sent: 02 June 2008 13:14
To: <a class="moz-txt-link-abbreviated" href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>
Subject: [cma-l] Listening figures
Dear All,
A question I am asked by everybody...guests, advertisers, volunteers, is
"how many listeners have you got?"
I know we've had 48,300 streams downloaded in the past 6 months, by
5,000 unique listeners. But in terms of FM listeners I don't have a
clue and have no option but to say this.
We have listeners, I know this by doing comps (87 entries to the
Nintendo Wii giveaway).
But my question to you: How do you measure listener numbers?
I hope you can help, and that this thread is of use to everybody else.
Ta.
Kindest Regards
Steve Suttie
Station Manager, 94.4FM Salford City Radio
0161 793 2939 (Office) 07772 355852 (Mobile)
CHECK OUT <a class="moz-txt-link-freetext" href="http://www.salfordcityradio.org/">http://www.salfordcityradio.org/</a>
</pre>
</blockquote>
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</blockquote>
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