[cma-l] Listening figures

[Peter M. Lewis]

Hi Steve and all

My response is the same as the one I gave to an earlier query about
impact: seek advice from your nearest college or university. With luck
there will be someone there knowledgeable about quantitative and
qualitative research, sampling etc, and with students eager to do 'real'
research as part of their course.

While you are head counting you might as well ask some other questions,
so perhaps the best sequence is one or two focus groups to find out the
questions to ask, then go for some kind of survey. Could this be win win
for everyone?

Best of luck

Peter

Peter M. Lewis
Senior Lecturer in Community Media
Department of Applied Social Sciences
London Metropolitan University
&
Visiting Research Associate
Department of Media and Communications
London School of Economics

London Met: p.lewis at londonmet.ac.uk

http://www.londonmet.ac.uk/depts/dass/staff/peterlewis/

http://www.communitymedia.eu/

LSE:http://www.lse.ac.uk/collections/media@lse/whosWho/PeterLewis.htm

Radio Studies Network http://www.radiostudiesnetwork.org.uk

> -----Original Message-----
> From: cma-l-bounces at mailman.commedia.org.uk
> Sent: 02 June 2008 13:14
> To: cma-l at commedia.org.uk
> Subject: [cma-l] Listening figures
> 
> Dear All,
> 
> A question I am asked by everybody...guests, advertisers, volunteers, is
> "how many listeners have you got?"
> 
> I know we've had 48,300 streams downloaded in the past 6 months, by
> 5,000  unique listeners. But in terms of FM listeners I don't have a
> clue and have no option but to say this.
> 
> We have listeners, I know this by doing comps (87 entries to the
> Nintendo Wii giveaway).
> 
> But my question to you: How do you measure listener numbers?
> 
> I hope you can help, and that this thread is of use to everybody else.
> 
> Ta.
> 
> Kindest Regards
> Steve Suttie
> Station Manager, 94.4FM  Salford City Radio
> 0161 793 2939 (Office) 07772  355852 (Mobile)
> CHECK OUT http://www.salfordcityradio.org/