[cma-l] Do you have a good relationship with your local press?

[Tom Buckham]

Hi everyone

An interesting discussion which I felt we should contribute to as we have a particularly good relationship with our local press (Norwich Evening News and EDP (Archant).

The Evening News has run a number of stories on us in the past and now includes our daily listings in each edition. Two of their journalists have also contributed to a local 'going out guide' and editors have come in and contributed to some local news discussions we run on Mondays.

We have further developed the relationship through our advertising and sponsorship plans - The Evening News has taken on responsibility for selling airtime for us and this has worked well so far as they have an established local client base which we have been able to tap into. It is still early days, but the relationship has worked well so far and the extra publicity that has come about through it has been extremely beneficial.

All the best


Tom Buckham

Station Manager
Future Radio
NR5 Project
The Neighbourhood Centre
168b Motum Road
Norwich
NR5 8EG

www.futureradio.co.uk
www.nr5project.co.uk

Registered charity number 113200
E-Mail Disclaimer - Please Read
Confidentiality:
This email is confidential and intended solely for the individual to whom it is addressed. Access to this email and any attached files by anyone else is unauthorised.
If you are not the intended recipient you must not disclose it, copy it, distribute it, or take any action based on its contents. Please reply and highlight the error.
Security:
Please note that Internet email is not a fully secure method of communication. You should be aware of this lack of security when emailing us.




-----Original Message-----
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of CMA-L
Sent: 12 September 2007 14:59
To: cma-l at commedia.org.uk
Subject: Re: [cma-l] Do you have a good relationship with your local press?

Fwd:

From: Shane Mc Breen <shanemcbreen at yahoo.com>

You might consider making an agreement with them whereby they give you
coverage and you could invite their editor or one of their journalists
in on a weekly basis to review the papers or highlight in more detail
some of the stories they are covering.

We are planning to do this with our local papers not only to ensure
friendly & regular coverage from them but also because we believe it is
something which will be a valuable service to our local community.

Hope this helps,

Shane

IUR-fm


CMA-L <cma-l at commedia.org.ukwrote:
  Fwd:

From: Phoenix FM

Hi Everyone

Just wondered if other stations have the same problem as we do, that our
local press will not feature us at all, unless we pay for it of course.
If many of you do have the same problem, which I think you might as our
local press is owned by Johnston Press who owns the majority of local
papers.

Is there anything that we can do as a group to combat this problem?

Thanks
Phoenix Radio
Halifax
_______________________________________________
cma-l mailing list
cma-l at mailman.commedia.org.uk
http://mailman.commedia.org.uk/mailman/listinfo/cma-l