[comradio-l] Why successful radio managers do the things they do

[CMA-L]

A valuable guide to managing radio stations, first launched as a
download last year, has now been made available as a paperback book.

“Managing Radio” is the first detailed and comprehensive practical
guide to all the essential elements of managing radio stations. It
covers the management of commercial, public service and community
radio stations and the wide range of new DAB, online, web and
independent production opportunities.

A useful text for students studying the theory and practice of
managing radio, it is also an authoritative hands-on guide to setting
up a station or radio service from scratch. It explores how to create
sustainable radio through managing for profit, public service or the
participation of the audience in all parts of the station.

“Managing Radio” provides useful practical advice, examples of
contemporary radio management practices and case studies of radio
management in action, backed up with references to wider academic
reading in media, business and cultural studies.

Editor Brian Lister explained that the publication grew out of a
collaborative project between three authors who have worked together
on radio management courses for Sunderland University's successful MA
in Radio Production and Management: "The book was originally
commissioned by a major academic publisher, but when they pulled out
last year we decided to publish the work ourselves".

The authors include Caroline Mitchell who is Senior Lecturer in Radio
at the University of Sunderland and a trainer and consultant in
community media. She was previously Head of Radio at the University
where she established the MA in Radio (Production and Management). She
has produced research publications in the area of radio studies, women
and radio and community radio and has over 20 years experience of
advising community radio groups in the area of radio training and
setting up participatory radio station structures and programming.

Dr. Anthony O'Shea is Senior Lecturer in Organisational Studies and
Organisational Theory, University of Sunderland, UK. He has published
widely in the area of organisational studies, organisational theory
and critical management studies and collaborated on conference papers
in radio management.

Brian Lister is a well-known commercial radio manager of many years
standing, a consultant and trainer who has also aided numerous groups
to gain commercial and community radio licences. He is also a visiting
lecturer in radio production and management at the University of
Sunderland.

For more information and to order the book on-line follow go to:

http://www.soundconcepts.ltd.uk/managingradio

Editor - for more details please contact:

Brian Lister

M: 07979 853990

brian at soundconcepts.ltd.uk

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