[comradio-l] BBC Locals to remove 'Radio'

[Ian Hickling]

BBC Oxford did this some time ago as it houses a small TV studio and 
some of its presenters do pieces to camera on radio-originated topics 
and vice versa.

It also strongly promotes the BBC Oxford TV regional opt-out on its 
afternoon and drive shows.

Quite sensible cross-marketing which unfortunately Commercial and 
Community Radio can't hope to copy!

Ian Hickling
Partner
transplan UK

 > Date: Thu, 27 Nov 2008 12:29:54 +0000
 > From: bill.best at commedia.org.uk
 > To: cma-l at commedia.org.uk; comradio-l at commedia.org.uk
 > Subject: [cma-l] BBC Locals to remove 'Radio'
 >
 > BBC Local Radio stations are to drop the word "Radio" from their
 > off-air branding, in a bid to make its multi-media offering clearer
 > and easier to navigate.
 >
 > http://radiotoday.co.uk/news.php?extend.4043
 >
 > Bill Best
 > --
 > Technical Manager
 > Community Media Association
 > http://www.commedia.org.uk/
 > http://twitter.com/community_media
 >
 > Canstream Online Multi-Media Solutions
 > http://www.canstream.co.uk/