[cma-l] FW: the pudding

Fri Mar 24 11:45:23 GMT 2017

I'm not an expert, but in addition to pure numbers, I think many CR
stations can argue that they have better reach into "hard to reach"
groups.  As such they "should" punch above their weight for national or
local Government advertising - not that it happens!

Glyn

On 24 March 2017 at 09:48, Alan Coote <alan.coote at 5digital.co.uk> wrote:

> Bill et al,
>
>
>
> I’ve been giving this some thought and have exchanged a couple of emails
> with James off list.
>
>
>
> As Let’s Talk Business is one of the larger syndicate shows we need to
> track our audience across around 100 stations. By the nature of community
> radio, all traditional mechanisms are a non-starter.
>
>
>
> For the purposes of working out a national audience, we get close enough…
>
>
>
> The average MCA of a community station is around 35,000 people whereas the
> average MCA for a commercial station (excluding London FM) is 700,000 = 20
> times greater. This means even exceptionally engaged individual community
> stations with a high share won’t increase a campaigns exposure as much as a
> moderate commercial station.
>
>
>
> We also accept that in most areas the community station will not be the
> first choice, so their share will be less than the best one or two
> commercial stations in their market.
>
>
>
> This means we use an 8% - 15% reach for established community stations. We
> often don’t include audience figures for stations who have only been on-air
> under a year.
>
>
>
> We know that commercial stations TSAs are between 20% – 40% higher than
> their MCA as both are published. And as Ofcom have also published community
> stations MCA’s, we can derive a proxy TSA for each community station.
>
>
>
> We make further adjustments for other factors but these add rigour to the
> estimation and often become lost in a rounding error.
>
>
>
> Finally, when we launch our new show shortly we’ll have an improved system
> able to give daily daypart estimations. Which absolutely no one has asked
> for! J
>
>
>
> Kind Regards
>
> Alan
>
>
>
> Alan Coote
>
> Email - alan.coote at MonogramMedia.co.uk <alan.coote at 5digital.co.uk>
>
> Phone - 0800 949 6655
>
> Mobile - 07801 518858
>
> Twitter - @TheAlanCoote <http://www.twitter.com/TheAlanCoote>
>
>
>
> Twitter - @LTBShow <http://www.twitter.com/TheAlanCoote>
>
> Web - http://www.LetsTalkBusinessOnline.com <http://www.5digital.co.uk/>
>
>
>
> *From: *<cma-l-bounces at mailman.commedia.org.uk> on behalf of "
> bill.best at commedia.org.uk" <bill.best at commedia.org.uk>
> *Reply-To: *"cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk
> >
> *Date: *Thursday, 23 March 2017 at 14:49
> *To: *"cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
> *Subject: *Re: [cma-l] FW: the pudding
>
>
>
> Thanks Glyn.
>
>
>
> The CMA is looking into the data / statistical solution that has
> previously been given some exposure.
>
>
>
> Best regards
>
>
>
> Bill
>
> --
>
> Operations Manager
>
> Community Media Association
>
> http://www.commedia.org.uk
>
> https://twitter.com/community_media
>
> https://facebook.com/CommunityMediaAssociation
>
> Canstream Internet Radio
>
> http://www.canstream.co.uk
>
> https://twitter.com/canstream
>
>
>
> On 23 March 2017 at 14:30, Associated Broadcast Consultants <
> info at a-bc.co.uk> wrote:
>
> I think another problem is that Murphy's law applies here.
>
> Because CR audiences are smaller (no one knows for certain, but let's
> assume so!), that means they need a larger sample size to get a
> statistically significant answer for CR than for larger stations.
>
> Thus we are in a situation where something costs much more to deliver, yet
> we want it for less/free.
>
> Not sure of the solution to that dilemma apart from to "work smarter" -
> eg: the James Cridland/Media UK solution using Tunin stats etc.  If James
> is not able/willing to host and lobby for that solution, maybe another
> suitable independent organisation could do it?
>
> https://media.info/uk/radio/data/rajar-vs-tunein
>
> Glyn
>
>
>
>
> On 23 March 2017 at 14:08, Martin Steers <martin at martinsteers.co.uk>
> wrote:
>
> I do have a question as to who should pay?
>
>
>
> If you were presented an option to pay say £1,000 but get this survey data
> that in the right hands could bring in 10 times that as income surely that
> would be seen as a good investment?
>
>
>
> Martin
>
>
>
> On 23 March 2017 at 13:11, Terry Beale <t.beale at tonefm.co.uk> wrote:
>
> I would echo the sentiments. As a not for profit station we can't afford
> to pay for this and we are always being asked the question.
>
>
>
> CR stations need support we do a valuable job!!
>
>
>
> Terry Beale
>
>
>
>
>
>
>
> On Thu, 23 Mar 2017 at 10:33, Eden FM Radio <admin at edenfm.co.uk> wrote:
>
> I found that email mildly insulting.
>
> The most popular question we are asked when trying to sell advertising or
> apply for a grant, is "how many people listen".
>
> We would LOVE to be able to say ". . . community radio formal research
> shows . . . " it would make our life in the frozen north-west of England
> easier.
>
> No national advertiser is going to put money in to community radio without
> some acceptable industry standard research.
>
> Not every station would want to take national advertising or, in some
> cases, any advertising at all and we all respect that I hope. Eden FM,
> however, would be happy to receive some income from this source.
>
> It was disappointing that Ofcom felt unable to support the application to
> fund some industry standard research and I hope that somehow there can be a
> resolution.
>
> Cheers.
>
>
>
> -Nigel-
>
>
> Eden FM Radio Ltd
> Office : 01786 899 101
> Studio: 01768 899 107
> Web: www.edenfm.co.uk
> Twitter: @EdenFmRadio
> Facebook : @edenfmonline
>
>
>
> Mostyn Hall, Friargate, Penrith CA11 7XP
>
> ----- Original Message -----
>
> *From:* Canalside's The Thread <office at thethread.org.uk>
>
> *To:* 'The Community Media Association Discussion List'
> <cma-l at mailman.commedia.org.uk>
>
> *Sent:* Wednesday, March 22, 2017 5:21 PM
>
> *Subject:* [cma-l] FW: the pudding
>
>
>
>
>
>
>
> *From:* Canalside Community Radio Ltd [mailto:office at canalsideradio.net]
> *Sent:* 22 March 2017 17:19
> *To:* 'Canalside's The Thread' <office at thethread.org.uk>
> *Subject:* FW: the pudding
>
>
>
>
>
>
>
> Dear All
>
>
>
> This came through today from Radio Response ……… we’re giving it a go here
> at Canalside            I have to say though we are our own worst enemy.
> People are bending over backwards to help us, why are we not ALL running
> these to give ourselves a fighting chance ?             the sooner we start
> operating as a ‘collective’ fraternity the better it will be for everyone.
> Surely even the ‘I’m alright Jacks’ could do the decent thing and try help
> the ones who are having a bit of a tough time ???        maybe I’m going
> soft in my old age ?
>
> ____________________________________________________________
> ____________________________________________________________
> _____________________________
>
> *AUDIENCE RESEARCH*
>
> As most of you will know by now, unfortunately, OFCOM did not grant the
> funds for our Somer Valley FM led bid to provide audience research to a
> consortium of 20 stations. The funding pot this time round totalled
> £200,000 and whilst our bid was well received the committee did not feel it
> could justify the allocation of 20% of the fund to one bid. We are looking
> for alternative funding opportunities and will keep you posted on
> developments.
> ____________________________________________________________
> ____________________________________________________________
> ____________________________
>
>
> Which Pot of funding is this ?  and why do we need audience research again
> ?     is this yet another consultation dressed up with a different wording
> ?
>
>
>
> Surely, once you launch something like this you are then in the Commercial
> Zone. The proof of the Pudding is in the eating isn’t it ?         WE (as a
> collective body)      either get ready for a fall and Radio Response change
> their name to Radio No Response or we hit the jackpot and the results come
> flooding in. The three trial Advertisers then write ‘’’testimonials’’’ for
> the Sales people to pitch at the next target. I personally think a fair to
> middling response would be good enough for us. Correct me if I am wrong but
> fair to middling from 250 Stations is rather good National Advertising
> isn’t it ?
>
>
>
> However, as I have pointed out many times before, we have to be careful
> that we don’t go drifting off into NoddyLand …… there is no guarantee that
> if we were on Rajar that the figures would make good reading ----- if this
> was the case then surely on a National Scheme we’d be going backwards
> wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in
> the Village. Then again    (REMAINING POSITIVE)    the figures could prove
> very promising and exciting …………. I am already stripped down to my undies
> in anticipation, and ready to take the big splash plunge into the
> Canal                   Yippeeeee
>
>
>
> Onwards and Upwards / Monkeeeee Magic
>
>
>
> I’m sure the team will keep us posted
>
>
>
> *Nicholas H Dumpty / Sales Co-Ordinator & Chief Cashier
> ka-ching    ****
>
>
>
>
>
>
>
>
>
> *Error! Filename not specified.*
>
>
>
> *Canalside Community Radio Ltd.*
>
> Canal 2B,
>
> Clarence Mill,
>
> Bollington,
>
> Cheshire,
>
> SK10 5JZ
>
>
>
> 01625 576689
>
> office at canalsideradio.net
>
>
>
> www.canalsideradio.net
>
>
>
> *Error! Filename not specified.*
>
> www.twitter.com/canalsideradio
>
> www.facebook.com/canalsideradio
>
>
>
>
>
>
> ------------------------------
>
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> --
>
> Terry Beale
> Presenter
> W: www.tonefm.co.uk
> F: www.facebook.com/tonefm
> T: www.twitter.com/tauntonstonefm
>
> Tauntons 107.8 Tone FM is on now on air in Somerset’s County Town!
>
> Please Note: Tone FM is a 'Not for Profit' Community Radio Station which
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>
>
>
>
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> --
>
> Glyn Roylance - Principal Consultant
>
> Associated Broadcast Consultants <http://www.a-bc.co.uk/>
>
>
>
>
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>
> Reply - cma-l at commedia.org.uk
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-- 
Glyn Roylance - Principal Consultant
Associated Broadcast Consultants <http://www.a-bc.co.uk/>
<http://www.a-bc.co.uk/index.html>
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