[cma-l] Sky/Fox Radio News

[Alan Coote]

I believe Global have a very good compliance team. 

 

A ‘friend of mine’ enquired of Ofcom if a sponsored OB from Disney and interviews with their marketing execs; which on air sounded like a 4 hour commercial, was permissible. 

 

Apparently, all perfectly acceptable, proving that neither Disney or Global are Mickey Mouse operations.

 

If you want to know what you can ‘get away with’, listen to Global then fill your boots!

 

 

Kind Regards

Alan

 

Alan Coote

Email - alan.coote at MonogramMedia.co.uk

Phone - 0800 949 6655

Mobile - 07801 518858

Twitter - @TheAlanCoote 

 

Twitter - @LTBShow

Web - http://www.LetsTalkBusinessOnline.com

 

From: <cma-l-bounces at mailman.commedia.org.uk> on behalf of Eden FM Radio <admin at edenfm.co.uk>
Reply-To: "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Date: Tuesday, 21 March 2017 at 09:42
To: "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Sky/Fox Radio News

 

That is perfectly legal, although I personally don't like the way they wrap it.

The important part, is that the news itself cannot be sponsored ("News brougt to you by XYZ Co"). 

 

An RSL was held in breach this week for doing just that.

Sponsored weather, sport, showbiz etc is fine, as it is not news in its pure sense.

-Nigel-


Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk
Twitter: @EdenFmRadio
Facebook : @edenfmonline

 

Mostyn Hall, Friargate, Penrith CA11 7XP

----- Original Message ----- 

From: tlr at gairloch.co.uk 

To: martin at martinsteers.co.uk ; The Community Media Association Discussion List 

Sent: Monday, March 20, 2017 7:53 PM

Subject: Re: [cma-l] Sky/Fox Radio News

 

Smooth Scotland, and presumably other Global stations use a sequence that has always struck me as sailing pretty close to appearing to have a commercial in the news in the form of the weather sponsor's message:

Opening ident ("From Global's newsroom...")
   News (with no closing announcement/ident after final story, just straight into weather ident)
   Weather ident and sponsor's commercial message
   Weather bulletin
News reader namecheck and close ("From Global's newsroom, I'm xxxx.")

It's always seemed to me that the final tag makes it appear that the commercial message is within the news bulletin, but I guess they must have got it cleared.

Alex

On 20 March 2017 at 16:13 Martin Steers <martin at martinsteers.co.uk> wrote:

Hiya, 

 

I appreciate there is a big difference between sponsors and spot adverts, I was just raising caution. I have personally never heard a commercial station (or any station) run A news bulletin and described by yourself. But it could be a practice thats employed by other stations.

 

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