[cma-l] Sky/Fox Radio News

[Eden FM Radio]

That is perfectly legal, although I personally don't like the way they wrap it.

The important part, is that the news itself cannot be sponsored ("News brougt to you by XYZ Co"). 

An RSL was held in breach this week for doing just that.

Sponsored weather, sport, showbiz etc is fine, as it is not news in its pure sense.

-Nigel-

Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk
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Mostyn Hall, Friargate, Penrith CA11 7XP

  ----- Original Message ----- 
  From: tlr at gairloch.co.uk 
  To: martin at martinsteers.co.uk ; The Community Media Association Discussion List 
  Sent: Monday, March 20, 2017 7:53 PM
  Subject: Re: [cma-l] Sky/Fox Radio News


  Smooth Scotland, and presumably other Global stations use a sequence that has always struck me as sailing pretty close to appearing to have a commercial in the news in the form of the weather sponsor's message:

  Opening ident ("From Global's newsroom...")
     News (with no closing announcement/ident after final story, just straight into weather ident)
     Weather ident and sponsor's commercial message
     Weather bulletin
  News reader namecheck and close ("From Global's newsroom, I'm xxxx.")


  It's always seemed to me that the final tag makes it appear that the commercial message is within the news bulletin, but I guess they must have got it cleared.


  Alex


    On 20 March 2017 at 16:13 Martin Steers <martin at martinsteers.co.uk> wrote:


    Hiya,


    I appreciate there is a big difference between sponsors and spot adverts, I was just raising caution. I have personally never heard a commercial station (or any station) run A news bulletin and described by yourself. But it could be a practice thats employed by other stations.




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