[cma-l] Advert scheduling
Canalside's The Thread
office at thethread.org.uk
Fri Jan 20 13:21:00 GMT 2017
Agreed Nigel
The problem of course is unless we're in a big group (which is what we are
saying here) we're just fodder for the fly swot/swat ?? the odd
National folk I have rung the reason being because they have a large branch
perhaps near to us ... they always start the conversation with ''who''
followed by ''who did you say you were'' followed by ''hmm?
Not sure which department to put you through to'' after a long delay the
person in question is 1) In a meeting 2) on annual leave 3) not in
till Monday 4) not at their desk 5) or left 3 years ago and
then when you do get someone, usually a different person to who you have
just spent half your life explaining who you are and what you do .. They
start off by saying ''who did you say you were'' plus of course, if
they are based in and around London which the majority are ---- when I say
bla bla bla and we're in Macclesfield . the next response is always
''where ?'' ''it's in Cheshire we reply'' to which they say
''where's that?''
So good luck Bill and the team, bring it on ..
Time for me to boogie on up now and get some grafting done
All the best everyone have a good weekend
Nick W HD
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of admin
Sent: 20 January 2017 10:49
To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Advert scheduling
As you say, great conversation and very useful for the future.
Having worked in the commercial radio sector in the past (a while ago now)
national agencies then always required transmission certificates. They had
to prove to the end client that the audio was played. Without a transmission
certificate, the radio station wasn't paid. If one advert had been missed or
played outside the booked time slot, payment was sometimes witheld for the
whole order as the station had "broken it's contract with the advertiser".
That happened, but was very rare.
In community radio, I have been asked for transmission certificates just
twice, both from agencies. We have also supplied one to a local advertiser
who said we weren't playing his commercials (mostly because he listened for
about 20 minutes a day so seldom heard them)
Any national advertiser or agency will ask for them, so for those interested
in any national advertising will need to think about that.
Also, thinking on how to schedule sometimes complex requirements on times
and audio that an agency can demand.
All that said, national advertising is a problem we would love to have :)
-Nigel-
Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk <http://www.edenfm.co.uk>
Twitter: @EdenFmRadio
Facebook : @edenfmonline
Mostyn Hall, Friargate, Penrith CA11 7XP
----- Original Message -----
From: Canalside's The Thread <mailto:office at thethread.org.uk>
To: 'The Community Media Association Discussion List'
<mailto:cma-l at mailman.commedia.org.uk>
Sent: Thursday, January 19, 2017 2:48 PM
Subject: Re: [cma-l] Advert scheduling
Interesting conversation this
Perhaps we're the only ones that use an adhoc system ???? not ideal but
the weightage still works. We have never had anyone in 14 years (strange I
know) who says can you only play our adverts between 7 - 10 or only on a
Saturday etc etc there is the odd time we have done that when we think
it may have a touch more impact.
With reference to apparent Presenters who for whatever reason decide to drop
adverts ???? we had a couple here who were doing that, and got caught ..
It was explained thoroughly and they got caught again ... Suffice to say
they went bye bye Blackbird after that rather quickly.
We can pin point times though if we need to ... is this what our National
Ads will require ?
N H D
From: cma-l-bounces at mailman.commedia.org.uk
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[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of admin
Sent: 19 January 2017 13:48
To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk> >
Subject: Re: [cma-l] Advert scheduling
I also like the facility with Ad Manager when we can tightly schedule
adverts. For instance, we have a take-away client where the order is four
plays a day, Mon-Thur 4pm to 7pm, with two pieces of audio that alteranate
weekn on week. We can schedule that easily.
For reporting, we find Myriad Ad Manager is OK.
For each piece of audio, it tracks exactly when the item was played and
whether it was played in full. Also, who was logged on at the time.
This means any advertiser can be provided with a transmission certificate.
That is something which any national advertiser or agency will require. Not
just when the audio was scheduled, but confrmation it was actually played.
The reporting is also useful so we can track whether any of our team are
intentionally dropping the adverts. I've seen this happen at previous
stations where I've been, with the excuse "the adverts don't fit in my show,
I'm too busy with other stuff" !
Picking up on when to play national adverts, a suggestion was made to play
them immediately after the news. That wouldn't work for those stations who
take the Radio Newshub service, as that comes with adverts immediately after
the bulletin. I suspect that each station will schedule national adverts
within the criteria booked, but have them run across the scheduled time in
any breaks.
We are very open to any national adverts sent our way :)
-Nigel-
Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk <http://www.edenfm.co.uk>
Twitter: @EdenFmRadio
Facebook : @edenfmonline
Mostyn Hall, Friargate, Penrith CA11 7XP
----- Original Message -----
From: Bay Fm Radio <mailto:radio at bayfm.co.uk>
To: The Community Media Association Discussion List
<mailto:cma-l at mailman.commedia.org.uk>
Sent: Thursday, January 19, 2017 1:06 PM
Subject: Re: [cma-l] Advert scheduling
Hi Bill,
We use the old fashioned way of a paper spreadsheet created on a pc with
manual insertions of how many & which time slot they should be played in.
I'm in every week day so I can update them as needed, does use a bit of
paper and tipex but works well for the time being.
Also this way I can make sure that voices or businesses don't clash in the
same advert block.
This way hopefully they cannot be avoided or bumped down the playout list as
it is written in front of them what to play when and I can check how many
times it had been played on our playout system and then work out who is not
playing them..... which is not advisable (I'm a scorpion...)
It may be old fashioned but has worked well ever since we started doing our
trials in 2006 and since we were allowed 2015 to run adverts after we
launched full time in 2013 and the rules were changed.
Julie Green
Bay FM
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From: Bill Hensley <bill.hensley at hcrfm.co.uk
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Date: Thu, 19 Jan 2017 10:44:37 +0000
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What are people using for adverts scheduling? We are currently using Myraid,
with Myriad Ad Scheduler.
Bill - HCR104fm
--
Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424 /
07767 823424.
Huntingdon Community Radio (Media) Limited Company No 06755423 Registered
in England. Reg Office: George Hay & Co., St Georges House, George Street,
Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott
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