[cma-l] Advert scheduling
Alan Coote
alan.coote at 5digital.co.uk
Fri Jan 20 11:50:39 GMT 2017
There is a big push across the industry towards Programmatic Advertising where automated scheduling and reporting are fundamental.
While some small stations may pick up campaign remanence, I see this as even less likely in the future.
In a short while, it’s difficult to imagine a media buyer (or more likely an algorithm) would be interested in the effort dealing with stations not part of an automated system.
I know the CMA and others have looked at National Advertising before, but this is area directly relates to funding and therefore the viability of many stations.
Google DAX and AXSIS to find out more.
Kind Regards
Alan
Alan Coote
Email - alan.coote at MonogramMedia.co.uk
Phone - 0800 949 6655
Mobile - 07801 518858
Twitter - @TheAlanCoote
Twitter - @LTBShow
Web - http://www.LetsTalkBusinessOnline.com
From: <cma-l-bounces at mailman.commedia.org.uk> on behalf of admin <admin at edenfm.co.uk>
Reply-To: "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Date: Friday, 20 January 2017 at 10:48
To: "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Advert scheduling
As you say, great conversation and very useful for the future.
Having worked in the commercial radio sector in the past (a while ago now) national agencies then always required transmission certificates. They had to prove to the end client that the audio was played. Without a transmission certificate, the radio station wasn't paid. If one advert had been missed or played outside the booked time slot, payment was sometimes witheld for the whole order as the station had "broken it's contract with the advertiser". That happened, but was very rare.
In community radio, I have been asked for transmission certificates just twice, both from agencies. We have also supplied one to a local advertiser who said we weren't playing his commercials (mostly because he listened for about 20 minutes a day so seldom heard them)
Any national advertiser or agency will ask for them, so for those interested in any national advertising will need to think about that.
Also, thinking on how to schedule sometimes complex requirements on times and audio that an agency can demand.
All that said, national advertising is a problem we would love to have :)
-Nigel-
Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk
Twitter: @EdenFmRadio
Facebook : @edenfmonline
Mostyn Hall, Friargate, Penrith CA11 7XP
----- Original Message -----
From: Canalside's The Thread
To: 'The Community Media Association Discussion List'
Sent: Thursday, January 19, 2017 2:48 PM
Subject: Re: [cma-l] Advert scheduling
Interesting conversation this
Perhaps we’re the only ones that use an adhoc system ???? not ideal but the weightage still works. We have never had anyone in 14 years (strange I know) who says can you only play our adverts between 7 – 10 or only on a Saturday etc etc there is the odd time we have done that when we think it may have a touch more impact.
With reference to apparent Presenters who for whatever reason decide to drop adverts ???? we had a couple here who were doing that, and got caught
. It was explained thoroughly and they got caught again
. Suffice to say they went bye bye Blackbird after that rather quickly.
We can pin point times though if we need to
.. is this what our National Ads will require ?
N H D
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of admin
Sent: 19 January 2017 13:48
To: The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Advert scheduling
I also like the facility with Ad Manager when we can tightly schedule adverts. For instance, we have a take-away client where the order is four plays a day, Mon-Thur 4pm to 7pm, with two pieces of audio that alteranate weekn on week. We can schedule that easily.
For reporting, we find Myriad Ad Manager is OK.
For each piece of audio, it tracks exactly when the item was played and whether it was played in full. Also, who was logged on at the time.
This means any advertiser can be provided with a transmission certificate. That is something which any national advertiser or agency will require. Not just when the audio was scheduled, but confrmation it was actually played.
The reporting is also useful so we can track whether any of our team are intentionally dropping the adverts. I've seen this happen at previous stations where I've been, with the excuse "the adverts don't fit in my show, I'm too busy with other stuff" !
Picking up on when to play national adverts, a suggestion was made to play them immediately after the news. That wouldn't work for those stations who take the Radio Newshub service, as that comes with adverts immediately after the bulletin. I suspect that each station will schedule national adverts within the criteria booked, but have them run across the scheduled time in any breaks.
We are very open to any national adverts sent our way :)
-Nigel-
Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk
Twitter: @EdenFmRadio
Facebook : @edenfmonline
Mostyn Hall, Friargate, Penrith CA11 7XP
----- Original Message -----
From: Bay Fm Radio
To: The Community Media Association Discussion List
Sent: Thursday, January 19, 2017 1:06 PM
Subject: Re: [cma-l] Advert scheduling
Hi Bill,
We use the old fashioned way of a paper spreadsheet created on a pc with manual insertions of how many & which time slot they should be played in.
I'm in every week day so I can update them as needed, does use a bit of paper and tipex but works well for the time being.
Also this way I can make sure that voices or businesses don't clash in the same advert block.
This way hopefully they cannot be avoided or bumped down the playout list as it is written in front of them what to play when and I can check how many times it had been played on our playout system and then work out who is not playing them..... which is not advisable (I'm a scorpion...)
It may be old fashioned but has worked well ever since we started doing our trials in 2006 and since we were allowed 2015 to run adverts after we launched full time in 2013 and the rules were changed.
Julie Green
Bay FM
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From: Bill Hensley <bill.hensley at hcrfm.co.uk>
Date: Thu, 19 Jan 2017 10:44:37 +0000
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Subject: [cma-l] Advert scheduling
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What are people using for adverts scheduling? We are currently using Myraid, with Myriad Ad Scheduler.
Bill - HCR104fm
--
Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424 / 07767 823424.
Huntingdon Community Radio (Media) Limited Company No 06755423 Registered in England. Reg Office: George Hay & Co., St Georges House, George Street, Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule. This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Huntingdon Community Radio (Media) Limited. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error.
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