[cma-l] Advert scheduling

Thu Jan 19 14:48:46 GMT 2017

Interesting conversation this

Perhaps we're the only ones that use an adhoc system ????     not ideal but
the weightage still works. We have never had anyone in 14 years (strange I
know) who says can you only play our adverts between 7 - 10 or only on a
Saturday etc etc       there is the odd time we have done that when we think
it may have a touch more impact.

With reference to apparent Presenters who for whatever reason decide to drop
adverts ????    we had a couple here who were doing that, and got caught ..
It was explained thoroughly and they got caught again ... Suffice to say
they went bye bye Blackbird after that rather quickly.

We can pin point times though if we need to ... is this what our National
Ads will require ?

N H D

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of admin
Sent: 19 January 2017 13:48
To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Advert scheduling

I also like the facility with Ad Manager when we can tightly schedule
adverts. For instance, we have a take-away client where the order is four
plays a day, Mon-Thur 4pm to 7pm, with two pieces of audio that alteranate
weekn on week. We can schedule that easily.

For reporting, we find Myriad Ad Manager is OK. 

For each piece of audio, it tracks exactly when the item was played and
whether it was played in full. Also, who was logged on at the time.

This means any advertiser can be provided with a transmission certificate.
That is something which any national advertiser or agency will require. Not
just when the audio was scheduled, but confrmation it was actually played. 

The reporting is also useful so we can track whether any of our team are
intentionally dropping the adverts. I've seen this happen at previous
stations where I've been, with the excuse "the adverts don't fit in my show,
I'm too busy with other stuff" !

Picking up on when to play national adverts, a suggestion was made to play
them immediately after the news. That wouldn't work for those stations who
take the Radio Newshub service, as that comes with adverts immediately after
the bulletin. I suspect that each station will schedule national adverts
within the criteria booked, but have them run across the scheduled time in
any breaks.

We are very open to any national adverts sent our way :)

-Nigel- 

Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk <http://www.edenfm.co.uk> 
Twitter: @EdenFmRadio
Facebook : @edenfmonline

Mostyn Hall, Friargate, Penrith CA11 7XP

----- Original Message ----- 

From: Bay Fm Radio <mailto:radio at bayfm.co.uk>  

To: The Community Media Association Discussion List
<mailto:cma-l at mailman.commedia.org.uk>  

Sent: Thursday, January 19, 2017 1:06 PM

Subject: Re: [cma-l] Advert scheduling

Hi Bill,

We use the old fashioned way of a paper spreadsheet created on a pc with
manual insertions of how many & which time slot they should be played in.

I'm in every week day so I can update them as needed, does use a bit of
paper and tipex but works well for the time being.

Also this way I can make sure that voices or businesses don't clash in the
same advert block.

This way hopefully they cannot be avoided or bumped down the playout list as
it is written in front of them what to play when and I can check how many
times it had been played on our playout system and then work out who is not
playing them..... which is not advisable (I'm a scorpion...)

It may be old fashioned but has worked well ever since we started doing our
trials in 2006 and since we were allowed 2015 to run adverts after we
launched full time in 2013 and the rules were changed.

Julie Green

Bay FM

  _____  

Return-Path: <cma-l-bounces at mailman.commedia.org.uk
<mailto:cma-l-bounces at mailman.commedia.org.uk> >
Received: from mailman.commedia.org.uk (mailman.commedia.org.uk
[195.10.232.212]) by enkompassmail1.ukdns.biz with SMTP;
Thu, 19 Jan 2017 11:22:20 +0000
Received: by mailman.commedia.org.uk (Postfix, from userid 527)
id 0D2C37C00BE; Thu, 19 Jan 2017 11:22:21 +0000 (GMT)
X-Spam-Checker-Version: SpamAssassin 3.3.1 (2010-03-16) on
mailman.commedia.org.uk
X-Spam-Level:
X-Spam-Status: No, score=0.6 required=5.0 tests=DKIM_SIGNED,HTML_MESSAGE,
RCVD_IN_SORBS_SPAM,T_DKIM_INVALID autolearn=no version=3.3.1
Received: from ticket.commedia.org.uk (localhost [127.0.0.1])
by mailman.commedia.org.uk (Postfix) with ESMTP id 18AB37C00BF;
Thu, 19 Jan 2017 11:22:19 +0000 (GMT)
X-Original-To: cma-l at mailman.commedia.org.uk
<mailto:cma-l at mailman.commedia.org.uk> 
Delivered-To: cma-l at mailman.commedia.org.uk
<mailto:cma-l at mailman.commedia.org.uk> 
Received: by mailman.commedia.org.uk (Postfix, from userid 527)
id 2BE827C39CC; Thu, 19 Jan 2017 10:44:40 +0000 (GMT)
Received: from mail-qt0-f178.google.com (mail-qt0-f178.google.com
[209.85.216.178])
by mailman.commedia.org.uk (Postfix) with ESMTP id 8C6D77C39CA
for <cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk> >;
Thu, 19 Jan 2017 10:44:39 +0000 (GMT)
Received: by mail-qt0-f178.google.com with SMTP id k15so61459511qtg.3
for <cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk> >;
Thu, 19 Jan 2017 02:44:39 -0800 (PST)
DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=hcrfm.co.uk;
s=google;
h=mime-version:from:date:message-id:subject:to;
bh=JXEosNbA7tf69U7hZgjJc7Fyf7gn+IezDliIkU3LQYc=;
b=GN72Zwls8OZ0Lu8uonJ0npipRBn5GSFv4LNOVNnSwqN+Pa2uO5D0Yo3cw2bVQTKzun
yg29WoHJPqMpGZA+bRJHs9GAFqB9KhZhukW8Ig+7KDmbsIAElj5iTfuJWPVzHjj4u4xW
FHZDSYQYU0RbjT5iSOIswL9bLvnvrfYwlBTjjHREkoPXtUkGhvLeMgzrM4K8QrbfHqCs
iZ3vHLwxAfkEaZS9r4j5t9+eW2lypgRGzA+XMeqvUPAqDrkIEUyHNtzliJVKx6cOJETA
pedLudCUEudvMgnhcLwcOCkxI+2Kl/rT6va17YXZZ3mjAJeqg9Ehg+82ZedZj3TVlemZ
0gLg==
X-Google-DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed;
d=1e100.net; s=20161025;
h=x-gm-message-state:mime-version:from:date:message-id:subject:to;
bh=JXEosNbA7tf69U7hZgjJc7Fyf7gn+IezDliIkU3LQYc=;
b=il6L1RHgztQlPX/HBzqZ78rj7c2lVBh+LobMeTXP4o/fQW2WLCxHIn19ZxHAngmtoq
UVOsxZhR8dCSQqx8865NdkRgPIVXV3rACSGNgGiXK/t9JntyLGUz/xx6BMnlPVkwGCKg
5Qqu/k9WWMc317RiPG+36dbRDKdOREGO3/idqCraaJcKFhSm7f/hAdHJLiy4bsOUVsh9
EAmLM58D0hwrAgeBC1Mnxx4FQM4NAMkq2g31asSB8SkIpYHmuMCLESzeVciL1/ZwqSEd
qW3ngZVHjnlgm2UmB4sLttT2KVng3OBZd0cSsrQPtj9eBO3NQQ4m7yI1h/dwzrVUT5Br
kyNQ==
X-Gm-Message-State:
AIkVDXIXz/cuEWYdYZoEfvzxJN2dT3FkSz2VYGCOmrRjgm6JvZjLTj36zhRvormDQd/EdPBwPeqx
HDCRDCy9UQ==
X-Received: by 10.55.195.65 with SMTP id a62mr7171139qkj.18.1484822678250;
Thu, 19 Jan 2017 02:44:38 -0800 (PST)
MIME-Version: 1.0
Received: by 10.200.35.252 with HTTP; Thu, 19 Jan 2017 02:44:37 -0800 (PST)
X-Originating-IP: [86.190.225.50]
From: Bill Hensley <bill.hensley at hcrfm.co.uk
<mailto:bill.hensley at hcrfm.co.uk> >
Date: Thu, 19 Jan 2017 10:44:37 +0000
Message-ID:
<CAKfYS8=zz95yu7fO7naFPzDehtSQ-M3Tdp87cbMY-YSdUKJ1UQ at mail.gmail.com
<mailto:CAKfYS8=zz95yu7fO7naFPzDehtSQ-M3Tdp87cbMY-YSdUKJ1UQ at mail.gmail.com>
>
To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk> >
X-Mailman-Approved-At: Thu, 19 Jan 2017 11:22:17 +0000
Subject: [cma-l] Advert scheduling
X-BeenThere: cma-l at mailman.commedia.org.uk
<mailto:cma-l at mailman.commedia.org.uk> 
X-Mailman-Version: 2.1.12
Precedence: list
List-Id: The Community Media Association Discussion List
<cma-l.mailman.commedia.org.uk>
List-Unsubscribe: <http://mailman.commedia.org.uk/mailman/options/cma-l>,
<mailto:cma-l-request at mailman.commedia.org.uk?subject=unsubscribe>
List-Archive: <http://mailman.commedia.org.uk/pipermail/cma-l/>
List-Post: <mailto:cma-l at mailman.commedia.org.uk>
List-Help: <mailto:cma-l-request at mailman.commedia.org.uk?subject=help>
List-Subscribe: <http://mailman.commedia.org.uk/mailman/listinfo/cma-l>,
<mailto:cma-l-request at mailman.commedia.org.uk?subject=subscribe>
Reply-To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk> >
Content-Type: multipart/mixed;
boundary="===============1192857879210816682=="
Sender: cma-l-bounces at mailman.commedia.org.uk
<mailto:cma-l-bounces at mailman.commedia.org.uk> 
Errors-To: cma-l-bounces at mailman.commedia.org.uk
<mailto:cma-l-bounces at mailman.commedia.org.uk> 
X-Rcpt-To: <radio at bayfm.co.uk <mailto:radio at bayfm.co.uk> >
X-SmarterMail-Spam: Commtouch 3 [value: Unknown], SPF_Pass, DK_None
X-CTCH-RefId:
str=0001.0A0B0203.5880A17C.009C:SCFSTAT40717842,ss=1,re=-4.000,recu=0.000,re
ip=0.000,cl=1,cld=1,fgs=0
X-SmarterMail-TotalSpamWeight: 0 (Trusted Sender - User) 

What are people using for adverts scheduling? We are currently using Myraid,
with Myriad Ad Scheduler. 

Bill - HCR104fm 

-- 

Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424 /
07767 823424. 

Huntingdon Community Radio (Media) Limited Company No 06755423  Registered
in England. Reg Office: George Hay & Co., St Georges House, George Street,
Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott
Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule.
This email and any attachments to it may be confidential and are intended
solely for the use of the individual to whom it is addressed. Any views or
opinions expressed are solely those of the author and do not necessarily
represent those of Huntingdon Community Radio (Media) Limited. If you are
not the intended recipient of this email, you must neither take any action
based upon its contents, nor copy or show it to anyone. Please contact the
sender if you believe you have received this email in error.

  _____  

_______________________________________________

Reply - cma-l at commedia.org.uk <mailto:cma-l at commedia.org.uk> 

The cma-l mailing list is a members' service provided by the Community Media
Association - http://www.commedia.org.uk
Twitter: http://twitter.com/community_media
http://www.facebook.com/CommunityMediaAssociation
Canstream Internet Radio & Video: http://www.canstream.co.uk/
_______________________________________________

Mailing list guidelines:
http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
_______________________________________________

To unsubscribe or manage your CMA-L mailing list subscription please visit:
http://mailman.commedia.org.uk/mailman/listinfo/cma-l

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20170119/105295f4/attachment.html>