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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Interesting conversation this<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Perhaps we’re the only ones that use an adhoc system ???? not ideal but the weightage still works. We have never had anyone in 14 years (strange I know) who says can you only play our adverts between 7 – 10 or only on a Saturday etc etc there is the odd time we have done that when we think it may have a touch more impact.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>With reference to apparent Presenters who for whatever reason decide to drop adverts ???? we had a couple here who were doing that, and got caught …. It was explained thoroughly and they got caught again ……. Suffice to say they went bye bye Blackbird after that rather quickly.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>We can pin point times though if we need to ….. is this what our National Ads will require ?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>N H D<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>admin<br><b>Sent:</b> 19 January 2017 13:48<br><b>To:</b> The Community Media Association Discussion List <cma-l@mailman.commedia.org.uk><br><b>Subject:</b> Re: [cma-l] Advert scheduling<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>I also like the facility with Ad Manager when we can tightly schedule adverts. For instance, we have a take-away client where the order is four plays a day, Mon-Thur 4pm to 7pm, with two pieces of audio that alteranate weekn on week. We can schedule that easily.<br><br>For reporting, we find Myriad Ad Manager is OK. <br><br>For each piece of audio, it tracks exactly when the item was played and whether it was played in full. Also, who was logged on at the time.<br><br>This means any advertiser can be provided with a transmission certificate. That is something which any national advertiser or agency will require. Not just when the audio was scheduled, but confrmation it was actually played. </span><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>The reporting is also useful so we can track whether any of our team are intentionally dropping the adverts. I've seen this happen at previous stations where I've been, with the excuse "the adverts don't fit in my show, I'm too busy with other stuff" !<br><br>Picking up on when to play national adverts, a suggestion was made to play them immediately after the news. That wouldn't work for those stations who take the Radio Newshub service, as that comes with adverts immediately after the bulletin. I suspect that each station will schedule national adverts within the criteria booked, but have them run across the scheduled time in any breaks.<br><br>We are very open to any national adverts sent our way :)</span><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>-Nigel-</span> <o:p></o:p></p></div><div><p class=MsoNormal><br>Eden FM Radio Ltd<br>Office : 01786 899 101<br>Studio: 01768 899 107<br>Web: <a href="http://www.edenfm.co.uk">www.edenfm.co.uk</a><br>Twitter: @EdenFmRadio<br>Facebook : @edenfmonline<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>Mostyn Hall, Friargate, Penrith CA11 7XP<o:p></o:p></p></div><blockquote style='border:none;border-left:solid black 1.5pt;padding:0cm 0cm 0cm 4.0pt;margin-left:3.75pt;margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt'><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>----- Original Message ----- <o:p></o:p></span></p></div><div><p class=MsoNormal style='background:#E4E4E4'><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>From:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> <a href="mailto:radio@bayfm.co.uk" title="radio@bayfm.co.uk">Bay Fm Radio</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>To:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> <a href="mailto:cma-l@mailman.commedia.org.uk" title="cma-l@mailman.commedia.org.uk">The Community Media Association Discussion List</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>Sent:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> Thursday, January 19, 2017 1:06 PM<o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>Subject:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> Re: [cma-l] Advert scheduling<o:p></o:p></span></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>Hi Bill,<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>We use the old fashioned way of a paper spreadsheet created on a pc with manual insertions of how many & which time slot they should be played in.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>I'm in every week day so I can update them as needed, does use a bit of paper and tipex but works well for the time being.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>Also this way I can make sure that voices or businesses don't clash in the same advert block.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>This way hopefully they cannot be avoided or bumped down the playout list as it is written in front of them what to play when and I can check how many times it had been played on our playout system and then work out who is not playing them..... which is not advisable (I'm a scorpion...)<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>It may be old fashioned but has worked well ever since we started doing our trials in 2006 and since we were allowed 2015 to run adverts after we launched full time in 2013 and the rules were changed.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>Julie Green<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>Bay FM<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p 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10:44:37 +0000<br>Message-ID: <<a href="mailto:CAKfYS8=zz95yu7fO7naFPzDehtSQ-M3Tdp87cbMY-YSdUKJ1UQ@mail.gmail.com">CAKfYS8=zz95yu7fO7naFPzDehtSQ-M3Tdp87cbMY-YSdUKJ1UQ@mail.gmail.com</a>><br>To: The Community Media Association Discussion List<br><<a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>><br>X-Mailman-Approved-At: Thu, 19 Jan 2017 11:22:17 +0000<br>Subject: [cma-l] Advert scheduling<br>X-BeenThere: <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>X-Mailman-Version: 2.1.12<br>Precedence: list<br>List-Id: The Community Media Association Discussion List<br><cma-l.mailman.commedia.org.uk><br>List-Unsubscribe: <<a href="http://mailman.commedia.org.uk/mailman/options/cma-l">http://mailman.commedia.org.uk/mailman/options/cma-l</a>>,<br><<a href="mailto:cma-l-request@mailman.commedia.org.uk?subject=unsubscribe">mailto:cma-l-request@mailman.commedia.org.uk?subject=unsubscribe</a>><br>List-Archive: <<a href="http://mailman.commedia.org.uk/pipermail/cma-l/">http://mailman.commedia.org.uk/pipermail/cma-l/</a>><br>List-Post: <<a href="mailto:cma-l@mailman.commedia.org.uk">mailto:cma-l@mailman.commedia.org.uk</a>><br>List-Help: <<a href="mailto:cma-l-request@mailman.commedia.org.uk?subject=help">mailto:cma-l-request@mailman.commedia.org.uk?subject=help</a>><br>List-Subscribe: <<a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a>>,<br><<a href="mailto:cma-l-request@mailman.commedia.org.uk?subject=subscribe">mailto:cma-l-request@mailman.commedia.org.uk?subject=subscribe</a>><br>Reply-To: The Community Media Association Discussion List<br><<a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>><br>Content-Type: multipart/mixed; boundary="===============1192857879210816682=="<br>Sender: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>Errors-To: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>X-Rcpt-To: <<a href="mailto:radio@bayfm.co.uk">radio@bayfm.co.uk</a>><br>X-SmarterMail-Spam: Commtouch 3 [value: Unknown], SPF_Pass, DK_None<br>X-CTCH-RefId: str=0001.0A0B0203.5880A17C.009C:SCFSTAT40717842,ss=1,re=-4.000,recu=0.000,reip=0.000,cl=1,cld=1,fgs=0<br>X-SmarterMail-TotalSpamWeight: 0 (Trusted Sender - User)</span><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>What are people using for adverts scheduling? We are currently using Myraid, with Myriad Ad Scheduler. <o:p></o:p></span></p><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>Bill - HCR104fm <o:p></o:p></span></p><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>-- <o:p></o:p></span></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><b><span style='font-size:7.5pt;font-family:"Arial",sans-serif'>Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424 / 07767 823424. </span></b><span style='font-size:9.0pt;font-family:"Arial",sans-serif'><o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.5pt;font-family:"Arial",sans-serif;color:blue'>Huntingdon Community Radio (Media) Limited Company No 06755423 Registered in England. Reg Office: George Hay & Co., St Georges House, George Street, Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule. This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Huntingdon Community Radio (Media) Limited. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error.</span><span style='font-size:9.0pt;font-family:"Arial",sans-serif'><o:p></o:p></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class=MsoNormal align=center style='text-align:center'><hr size=2 width="100%" align=center></div><p class=MsoNormal>_______________________________________________<br><br>Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media">http://twitter.com/community_media</a><br><a href="http://www.facebook.com/CommunityMediaAssociation">http://www.facebook.com/CommunityMediaAssociation</a><br>Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>Mailing list guidelines: <a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></blockquote></div></body></html>