[cma-l] Advert scheduling

[Matthew Layton | Radio Response]

Hi Bill, hi Nigel,

This is really interesting to know.

Radio Response are currently serving banner and display ads using ad butler
- see www.expressfm.com and www.zone1radio.com

(Bear with us everyone who's asked for codes. Jon is, as I speak,
indiviudally copying and pasting 84 bits of unique code into unique emails
for each of you)

We can actually give you a free log in so you can manage your own ads using
our system. Stats are awesome.

We really want to be able to build a system for the sector that can
schedule on-air ads in the same way.

As you may have heard me say at various sector meetings...

"If Coca Cola came to me with £250,000 and asked me to get a campaign
across the community sector next week, I would have to turn it down.

"I would have to make 250 individual phone calls, and if the phone got
answered at all, quite a few answers would be "Nah mate. Scheduling guy
comes in Wedenesdays"

And as for managing the invoicing and campaign reporting back to the
clients/agencies.....

We're working on it, I promise, but bear with us!


On 19 January 2017 at 11:27, admin <admin at edenfm.co.uk> wrote:

> Hi Bill
>
> We use the same.
>
> Not perfect, sometimes put five ads in one break and leaves others empty.
>
> Works well enough though.
>
> -Nigel-
>
> Eden FM Radio Ltd
> Office : 01786 899 101
> Studio: 01768 899 107
> Web: www.edenfm.co.uk
> Twitter: @EdenFmRadio
> Facebook : @edenfmonline
>
> Mostyn Hall, Friargate, Penrith CA11 7XP
>
> ----- Original Message -----
> *From:* Bill Hensley <bill.hensley at hcrfm.co.uk>
> *To:* The Community Media Association Discussion List
> <cma-l at mailman.commedia.org.uk>
> *Sent:* Thursday, January 19, 2017 10:44 AM
> *Subject:* [cma-l] Advert scheduling
>
> What are people using for adverts scheduling? We are currently using
> Myraid, with Myriad Ad Scheduler.
>
> Bill - HCR104fm
>
> --
>
>
> *Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424
> / 07767 823424. *
>
>
>
> Huntingdon Community Radio (Media) Limited Company No 06755423  Registered
> in England. Reg Office: George Hay & Co., St Georges House, George Street,
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-- 
--
Matthew Layton
Radio Response

07533 517 396

matthew.layton at radioresponse.co.uk
@radioresponse <http://twitter.com/radioresponse> and @radio_matthew
<http://www.twitter.com/radio_matthew>
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