[cma-l] Keeping marketers tuned into radio

[Ian Hickling]

This is an interesting read:
http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?Perhaps the most valuable point is that, in general, a commercial client sees £7.70 in revenue for every £1 spent on radio advertising and sponsorship.Where could you possibly better that level of investment?
Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio as its headline illustration.
Ian HicklingPartnerOffice: 016 3557 8435  (07h to 22h GTS)Car: 075 3098 0115 (only responds when driving)6 Horn Street, Compton, NEWBURY, RG20 6QS

	
        
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