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<body class='hmmessage'><div dir='ltr'><font color="#000000">This is an interesting read:<br></font><a href="http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?" target="_blank">http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?</a><div><font color="#000000">Perhaps the most valuable point is that, in general, a commercial client sees £7.70 in revenue for every £1 spent on radio advertising and sponsorship.</font></div><div><font color="#000000">Where could you possibly better that level of investment?<br>Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio as its headline illustration.<br id="FontBreak"></font><br><div style="line-height:21.3px;color:rgb(68, 68, 68);background-color:rgb(255, 255, 255);"><p class="ecxMsoNormal" style="line-height:22.72px;background-image:initial;background-attachment:initial;background-size:initial;background-origin:initial;background-clip:initial;background-position:initial;background-repeat:initial;"><font face="Calibri" size="3"><span style="line-height:22.72px;"><span style="line-height:22.72px;color:rgb(34, 34, 34);">Ian Hickling</span></span><span style="color:rgb(34, 34, 34);line-height:17.9867px;line-height:17.9867px;"></span></font></p></div><p class="ecxMsoNormal" style="line-height:22.72px;color:rgb(68, 68, 68);background-color:rgb(255, 255, 255);"><span style="line-height:22.72px;color:rgb(34, 34, 34);background-image:initial;background-attachment:initial;background-size:initial;background-origin:initial;background-clip:initial;background-position:initial;background-repeat:initial;"><font face="Calibri" size="3">Partner</font></span><span style="font-size:12pt;font-family:Calibri, sans-serif;line-height:22.72px;"><br style="line-height:22.72px;"><br style="line-height:22.72px;"><a href="http://www.transplanuk.com/" target="_blank" style="line-height:22.72px;font-weight:inherit;color:blue;cursor:pointer;"><span style="line-height:22.72px;color:rgb(17, 85, 204);text-decoration:none;"><img border="0" id="ecx_x0000_i1025" src="https://ci4.googleusercontent.com/proxy/2SkDsnIzSZgRbNnNKBSiwxiFhFQWRGV55mTjVL23fulnJpstZmYxeKrrYefY4qxiSgkMrAETld64XINLXCsujE_zI5gAsQyWeCWvHixcrNYtar3Sij4YlVBgN2NSQ-n2DsgZvrnpWZlfwCQ=s0-d-e1-ft#http://www.transplanuk.com/wp-content/uploads/2014/07/transplan_UK_weblogo_190x60.png" style="line-height:22.72px;border:none;"></span></a></span></p><div style="line-height:21.3px;color:rgb(68, 68, 68);background-color:rgb(255, 255, 255);"><p class="ecxMsoNormal" style="line-height:22.72px;font-family:'Times New Roman', serif;"><font size="2"><i style="line-height:22.72px;"><span style="line-height:22.72px;font-family:Arial, sans-serif;color:rgb(34, 34, 34);">Office: 016 3557 8435 (07h to 22h GTS)</span></i><span style="font-family:Arial, sans-serif;color:rgb(34, 34, 34);line-height:17.9867px;"></span></font></p></div><div style="line-height:21.3px;color:rgb(68, 68, 68);background-color:rgb(255, 255, 255);"><p class="ecxMsoNormal" style="line-height:22.72px;font-family:'Times New Roman', serif;"><font size="2"><i style="line-height:22.72px;"><span style="line-height:22.72px;font-family:Arial, sans-serif;color:rgb(34, 34, 34);">Car: 075 3098 0115 (only responds when driving)</span></i><span style="line-height:17.9867px;font-family:Arial, sans-serif;color:rgb(34, 34, 34);"></span></font></p></div><div style="line-height:21.3px;color:rgb(68, 68, 68);background-color:rgb(255, 255, 255);"><p class="ecxMsoNormal" style="line-height:22.72px;font-family:'Times New Roman', serif;"><i style="line-height:22.72px;"><span style="line-height:22.72px;font-family:Arial, sans-serif;color:rgb(34, 34, 34);"><font size="2">6 Horn Street, Compton, NEWBURY, RG20 6QS</font></span></i></p></div></div><div id="DDB4FAA8-2DD7-40BB-A1B8-4E2AA1F9FDF2"><br />
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