[cma-l] Fwd: Can you help?

Sat Jul 23 13:34:12 BST 2016

Hi Paul

Please forward the dry interview to info at radiojcom.com and we will look at inserting it into our programme planning.

Ron Millet

Sent from my iPad

> On 23 Jul 2016, at 13:00, CMA-L <cma-l at commedia.org.uk> wrote:
> 
> ---------- Forwarded message ----------
> From: Paul Pennington <paulpennington at btconnect.com>
> 
> Hi
> 
> We are building up to offering an enhanced package of truly local high quality content and expertise this Autumn for community broadcasters up and down the country.
> 
> This forthcoming Monday the 25th of July we are piloting elements of our enhanced editorial service and have donated our facilities and time to help the charity 'Group Strep B Support' to raise vital awareness of this common bacterium that can be passed from mother to baby with fatal consequences (see below). I'm looking to see if I can reach as many stations as possible to help with the campaign and I'd be grateful for help from fellow CMA members.
> 
> Alongside producing an extended Word On Health radio feature for the 83 stations that broadcast our report every week - we have a prerecorded 4-minute 'dry' version of my interview with the charity's CEO on Group B Strep that is available free of charge and is ready to air with support cue and back announcement. For stations that want to do their own interviews, we will be offering interview slots via ISDN/telephone/Skype from our studio in London for any station that would like to take one from us on Monday the 25th of July from 8am - see below for contact details. 
> 
> There's no commercial involvement or financial support from any third party on this activity - we are donating our facilities and time to help the charity Group  B Strep Support raise vital awareness of the preventable life threatening infections in new born babies from Group B Strep.
> 
> We hope that as many stations as possible can get involved. Thanks in advance to the CMA for distributing this information.
> 
> HOW INCREASED AWARENESS CAN PREVENT THE TRAGEDY OF GROUP B STEP INFECTIONS IN NEW BORN BABIES
> 
> According to the charity Group B Strep Support, pregnant women are not being told about the biggest cause of life threatening infection in new born babies and the major cause of meningitis in children under 3 months old.  A study* conducted for Group B Strep Support revealed that fewer than 50% of pregnant  mums had heard of group B Strep, and of those, only a third learned about it from their health professionals.  
> 
> Group B Strep is a common bacterium carried by approximately one in every four adults, usually unknowingly and without symptoms.  Normally harmless to adults, it can be passed from mum to baby around birth with potentially devastating consequences. Without preventative medicine, one in every 300 babies born to women carrying group B Strep will develop an infection causing sepsis, meningitis and pneumonia.  Thankfully most babies will recover with prompt in-patient treatment, but on average one baby dies every week from group B Strep infection, and one baby a fortnight is left with lifelong disability.  
> 
> Testing for group B Strep – is a routine part of antenatal care in many countries including Canada, France, Germany and the USA but not in the UK.  
> 
> July is International Group B Strep Awareness Month and national charity, Group B Strep Support, is urging pregnant mums and expectant dads to find out about group B Strep. Jane Plumb MBE, the chief executive of Group B Strep Support said,
> 
> “Every mother-to-be should be informed about group B Strep during routine antenatal care and, if she wants to be tested for it in pregnancy, the 'gold standard' ECM test should be available on the NHS but sadly isn’t offered by the majority of health trusts and in many instances has to be sourced privately by the mum-to-be at a cost of £35.
> 
> When a woman is identified as carrying group B Strep during her pregnancy, UK guidelines recommend she is offered intravenous antibiotics in labour to minimise the risk of her new born baby developing infection. These targeted antibiotics are highly effective - reducing the risk of an infection developing in a new born baby born to a woman carrying group B Strep from one in every 300 to less than one in 6000.”
> 
> Jane Plumb MBE, CEO of Group B Strep Support is available for interview via ISDN/telephone/Skype  on Monday the 25th of July from 8am onwards – to book either a live or pre-recorded interview contact Paul Pennington or Bernadette Moore at Word On Health 020 7272 3915. Paul at wordonhealth.com
> 
> Editors Notes:
> 
> ·       Group B Strep Support (www.gbss.org.uk) is the UK’s dedicated charity to preventing life-threatening infection in new born babies, providing information and support to families affected by group B Strep, and their health professionals.
> 
> ·       20% to 30% of women carry group B Strep, usually without harm or symptoms. Identifying pregnant women carrying group B Strep infection and giving them intravenous antibiotics (usually penicillin) during labour can reduce infection in new born babies born to women with GBS by up to 90%.
> 
> ·       Routine testing of all pregnant women in the UK for group B Strep carriage is not currently recommended by the UK National Screening Committee. Countries which routinely screen for group B Strep have seen falls in the rate of infections in new born babies by up to 86%.
> 
> ·       Even with the best medical care one in ten babies of babies sick with group B Strep infection dies, one in twenty of the survivors of group B Strep infection suffer long-term problems and five in ten survivors of group B Strep meningitis suffer long-term mental and physical problems, including cerebral palsy.
> 
> 
> paulpennington at btconnect.com
> paul at wordonhealth.com
> paul at oneononetraining.co.uk
> T:020 7272 3915 / 07711 181 374 
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