[cma-l] update

Sat Dec 10 10:15:22 GMT 2016

Some good points.

However hand-in-hand with audience figures - or possibly more importantly
for some stations - is being able to measure the social return on
investment: that £1,000 invested in community media will leverage that
initial investment a multiple of times.

And following on from that is being able to make the case that investment
in community media is cost-effective when compared to other forms of social
and community investment.

Audience figures alone will not demonstrate to Government and funders the
impact and value of the work that a community radio project delivers.

>From talking to funders, such as The Power To Change, a problem that they
have encountered is that community media projects need to clearly
demonstrate the benefits that they are delivering to their neighbourhoods
at the grass-roots level.

One key problem is that you cannot prove a negative. It is very difficult
to say that funding of X thousand pounds in this community media project
led to these people staying out of prison, or those people not committing
crime, or that person not needing medical help because they became
empowered to take control of their own health.

Some outcomes and impacts (for example, increased community cohesion,
intergenerational and intercultural dialogue, safer neighbourhoods) cannot
be easily associated with a monetary value or a simple metric such as
audience numbers. However, the CMA will continue to develop proving the
worth of community media through research on measuring audiences
<http://www.commedia.org.uk/go/measuring-audiences/> and partnerships with
members such as The Radio Hub <http://theradiohub.co.uk/> and Radio Regen
<http://www.communityradiotoolkit.net/> who are to join the CMA Council at
the next AGM.

The Community Media Survey, the Community Media Conference, and the
regional networking opportunities in 2017 will make a valuable contribution
to the work of the CMA office and the volunteer input of the CMA Council in
making a stronger case for the social return on investment that community
media has a track record in delivering.

Bill
-- 
Operations Manager
Community Media Association
http://www.commedia.org.uk
https://twitter.com/community_media
https://facebook.com/CommunityMediaAssociation

Canstream Internet Radio
http://www.canstream.co.uk
https://twitter.com/canstream

On 9 December 2016 at 17:21, Paul Pennington <paulpennington at btconnect.com>
wrote:

> Thank you Nick for continuing to be the voice of common sense.
>
>
>
> For me the one thing that stands in the way of the future development of
> community radio is proving how many people are listening – how can you
> demonstrate to government/funders/sponsors/advertisers the impact and
> value of the work everyone puts into each station, without it? How can the
> likes of PRS/PPL set appropriate fees/reporting structures without this
> data? This is a situation that needs to be urgently addressed – it doesn’t
> need another consultation, it needs action.
>
>
>
> P
>
>
>
>
>
> Paul Pennington
>
> Word On Health
>
> www.wordonhealth.com
>
> paulpennington at btconnect.com
>
> @wordonhealth
>
>
>
>
>
>
>
>
>
>
>
>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Canalside's The
> Thread
> *Sent:* 09 December 2016 14:55
> *To:* 'The Community Media Association Discussion List'
> *Subject:* [cma-l] update
>
>
>
> Dear All
>
>
>
> In response if I may please to an e-mail I received from a gentlemen last
> week I would like to point something out that is very important.
>
>
>
> Regardless how it may seem I am actually a very very positive person and
> lend 100% of my energy and support to our great project that is Community
> Radio. I merely point out the things that I see as wrong. To do this is not
> wrong, it is in fact a duty.
>
>
>
> In times when the other side of Road to Jericho is packed full, I think
> focus should be given on how we can help each other and especially how
> those in authority can also lend a hand as opposed to putting up barriers.
>
>
>
> Key points :-   (that could be discussed next week)
>
>
>
> 1)      Pro rata the Radio Fund has plummeted over the past 8 years at a
> rate faster than a greased Pig going down a Hill … to add to this, there
> has been a golden opportunity to at least pop a token gesture into the Pot,
> if nothing else. Instead, the 8 Million has gone elsewhere.
>
> 2)      Over a period of a number of years and many consultations it is
> now technically taken ‘as read’ that to run the AVERAGE/GENERAL Community
> Radio Station under AVERAGE/GENERAL rules we ON AVERAGE need around £80,000
> per-annum. This is well known within and outside the sector. However, we
> still have a 50% ruling (which I don’t agree with as know, nor do I agree
> with any restrictions apart from targeting ‘the spend)      this 50% ruling
> if applied correctly, surely should at least come out at an allowance fee
> of ‘’’half’’’     ie:- £40,000 Pounds as opposed to £15,000 which is the
> point the restrictions kick in. At least what this would do is loosen the
> straight jacket, and give plenty of room for manoeuvre ………… and still
> provide protection to those about to throw their Toys out of the Pram.
>
> 3)      Tweaks (only tweaks) to Licences where both the Station itself
> and Ofcom ‘got it wrong’            this in our case could simply be adding
> ONE WORD to the Licence and where permitted allowing some Stations (as long
> as it caused no one else a problem) a small power boost.
>
> 4)      An acknowledgement that Key commitments can actually change, and
> change back again over a period as short as 12 months, sometimes out of
> control of the actual Station itself, and waiting for a consultation to
> come round again is not helping anyone.
>
> 5)      PRS/PPL actually doing the decent thing and acknowledging that
> ALL OF US are not for profit, and although at the end of each year we may
> have £5,000 - £10,000 in the account, this is in fact only a type of
> ‘float’ and not profit. We are being asked to report on nothing. This is
> also a matter of principal and not the amount of money. We report on how
> many songs we play per-hour and then send the agreed average/minimum fee.
> Yet again it seems we have had another process with opportunities missed,
> that in reality would have pleased and sufficed everyone concerned.
>
>
>
> There are others, but it’s Christmas and I won’t bore you. The gentleman
> in question, please don’t shoot the messenger and don’t have a pop at those
> who are trying to help, even if the method is a bit off-piste. My only
> crime is, I just say it as it is, as pussyfootying around doesn’t bode well
> with my make up.
>
>
>
> I have always tried to remain polite, it has just been the odd time
> frustration gets the better of all of us.
>
>
>
> Is ones heart in the right place is the key question for all of us ???
> ---------- the answer to that is most definitely ‘’yes’’       I always try
> to add a bit of humour to the observation to keep it light, even though it
> may be mixed with a touch of sarcasm.
>
>
>
> All Mariah Carey wants for Christmas is you, All Mr N H Dumpty wants is a
> bit of common sense and all this nonsense gone by Spring 2017. Everything
> is possible you simply have to have the get up and go and the will power.
>
> Let’s have another go ……………. Get a big meeting and get everyone in the
> same room --- DCMS/Ofcom/PRS/PPL and Uncle Tom Cobbley
>
>
>
> Onwards and Upwards
>
>
>
> Feliz Navidad
>
>
>
> Nick
>
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
>
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