[cma-l] The DAB issue

[David Duffy]

I think you’ll find that the 47.3% figure that James has quotes is an aggregated figure for the share of listening to radio in London on all digital platforms - not just DAB but also DTV and online/smartphone/tablet - currently 39.9% across the whole of the UK.

David
www.niocast.com <http://www.niocast.com/> 


> On 9 Sep 2015, at 08:40, Two Lochs Radio <tlr at gairloch.co.uk> wrote:
> 
>> On 08 September 2015 at 22:26 James Cridland <james at cridland.net <mailto:james at cridland.net>> wrote:
> In the London area, analogue listening is 45.9% - that's UNDER 50% - and digital radio listening is 47.3%, which is MORE than analogue radio. (There's "don't knows" to bear in mind, by the way). And if community radio was in RAJAR, your figures would count, but since you're not, they don't.
> 
> 
> 
> On the other hand, the ongoing cost for a community radio station to join the RAJAR survey exceeds the likely annual cost of broadcasting on small-scale DAB. Maybe we should just assume that the gap between the 45.9% and the 47.% is mostly down to Community Radio listening!
> 

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