[cma-l] Measurement framework for media plurality

[CMA-L]

Following a request from the Department for Culture, Media and Sport
(DCMS), Ofcom has today published a set of indicators to inform a
measurement framework for media plurality in the UK and in each of the
Nations.

Ofcom defines media plurality as:

   - Ensuring there is diversity in the viewpoints that are available and
   consumed, across and within media enterprises.
   - Preventing any one media owner, or voice, having too much influence
   over public opinion and the political agenda.

Ofcom’s measurement framework is structured according to:

   - Availability: the number of retail and wholesale providers available
   at the point of consumption.
   - Consumption: the number of people using news media and the frequency
   and/or time they spend consuming it. The framework includes retail and
   wholesale news sources as well as online intermediaries such as search
   engines and social networks.
   - Impact: these metrics capture the influence of news content on how
   people’s opinions are formed.
   - Contextual factors: qualitative factors that describe the news sources
   and organisations such as governance, funding models and market trends. A
   consideration of contextual factors is an integral part of the framework.

Today’s publication is not an assessment of the extent of media plurality
in the UK. Instead, it provides a framework for how such an assessment
might be made.

Download:
http://stakeholders.ofcom.org.uk/binaries/consultations/media-plurality-framework/statement/Measurement_framework_for_media_plurality_Statement.pdf

\\

Community Media Association
-- 
http://www.commedia.org.uk/
http://twitter.com/community_media
https://www.facebook.com/CommunityMediaAssociation

Canstream Internet Radio & Video
http://www.canstream.co.uk/
https://twitter.com/canstream
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20151105/a9fee41a/attachment.html>