[cma-l] Free iOS and Android app plus revenue share for community stations

[Andy Brown]

Just on this, has anybody taken them up on the offer?

I went to and found the terms and conditions, revenue share and 
requirements a little daunting and not fully clear if you would owe them 
money for the service, or revenue generation should it not hit expected 
targets and/or you did not promote it fully from your community station.

Maybe paranoid, but I'm interested to hear others views?

Regards,

Andy


On 22/05/15 10:36, JOHN MUSTOE wrote:
> Congratulations to all involved.This type of innovation will further support Community Radio & place it on another platform for it's listeners to enjoyespecially with it being on Android & Iphone.
> With RAJAR taking a very active interest in streaming stats this may (?!) also help Community Stations gain abetter understanding of their following & listenership figures.
> Keep up the great work & pushing the boundaries
> Regards
> John
>
> From: cma-l at commedia.org.uk
> Date: Thu, 21 May 2015 11:53:53 +0100
> To: cma-l at commedia.org.uk
> Subject: [cma-l] Free iOS and Android app plus revenue share for community	stations
>
>
>
>
>
> Community Media
> Association partners Exaget – the makers of the CMA-endorsed Reach Radio Player
> – are looking to build closer relationships with individual community stations.
> You can sign up your station here…
>
> http://www.exaget.com/cma-promotion/
>
>
>
>
>
> In this
> CMA-exclusive article Exaget CEO Shankar Meembat explains why…
>
>
>
>
>
> Over the last fifteen months here at Exaget, we have been running the Reach Radio Player – a
> radio app dedicated to the UK’s vibrant community radio sector. Launched on
> iTunes and Google Play in early 2014 with ten partner broadcasters, you can now
> listen to over 200 of the UK’s Community Radio stations in the UK through the
> Reach Radio Player app. Thanks to a lot of hard work by our partner stations,
> the network is now bringing in over 20,000 stream starts a month.
>
>
>
>
>
> In the same period RAJAR has shown that online radio
> listening has continued to grow - with 22% of adults now listening to the radio
> on a tablet or mobile phone every month. In the traditionally “hard to reach”
> 15 to 24 year old age group that figure rises to 36%.
>
>
>
>
>
> Community stations that we have worked with tell us that
> they want to be able to reach out and engage with that “hard to reach” younger
> audience and benefit from the additional value that mobile listeners can bring.
>
>
>
>
>
> The interest level has led us to now offer to build
> Ofcom-licensed community stations both iOS and Android apps for free.
>
>
>
>
>
> Not only does the app come with the station’s branding,
> it enables listeners to engage with the station via Facebook, Twitter, email,
> call or text message. And of course, the apps incorporate Exaget’s ActiveRadio®
> technology which serves pre-roll and in stream digital radio ads. These radio
> ads are delivered to listeners based on their location or demographics. Not
> only that, this opens up all kinds of possibilities for immediate, direct
> interaction such as “tap now for more information”, “share on Facebook or Twitter to win” and even “press call to book a test drive”.
>
>
>
>
>
> All of these features not only drive engagement with
> listeners, but also offer new revenue opportunities for stations.
>
>
>
>
>
> Our business is built on partnerships and revenue share
> and we really get a buzz out of working with the dedicated, hard-working
> members of the community radio community. We would love for your station to
> join Awaz FM, Diverse FM, Express FM and GFM as part of the ActiveRadio network.
>
>
>
>
>
>
> Shankar Meembat is
> Founder and CEO of Exaget. To sign your station up for free iOS and Android
> apps and join their ActiveRadio® Network here
>
>
>
>
>
> http://www.exaget.com/cma-promotion/
>
>
>
>
>
> \\
>
> Community Media Association
>
>
>
> _______________________________________________
>
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>
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-- 
Andy Brown
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Andy Brown Broadcast Technical Services