[cma-l] DAB Radio

[James Cridland]

For clarification, cost of someone's salary is the cost to the business,
not the equivalent money that person earns. For new employees, I've always
doubled the salary as the total cost to the business for that employee, and
am assuming the same here.

But yes, DAB's expensive. Small-scale DAB might not be as pricey; but with
the sort of transmission coverage levels being talked about, it also sounds
as if small-scale DAB will be mostly un-listenable anyway, remembering that
DAB doesn't degrade gracefully into hiss but instead squelches into abrupt
silence.

The question is - could being on DAB earn you enough money as a business to
cover the cost? DAB would give you much more broadcast area, and wouldn't
have any restrictions on advertising (assuming you were to split your
output somehow). Would you think of yourself as an FM station with a DAB
addition, or a DAB station with a cheap FM marketing opportunity? Would you
use FM to do worthy community broadcasting and training, and your DAB to
produce something that is less self-indulgent and more consistent to listen
to, using the same resources and same studios? Great broadcasters graduate
from FM to DAB only when ready?

There's an opportunity here if you'd like to take it. Depending on why
you're in this game, this glass is half-full from where I see it.

//j

On Mon, 18 May 2015 at 14:31 Ian Hickling <transplanfm at hotmail.com> wrote:

> Or 12 peoples' salaries for just one eighth of the year based on the
> average allocation from the Community Radio Fund.
>
> ------------------------------
> Date: Mon, 18 May 2015 11:38:49 +0100
> From: peter at engineeringradio.co.uk
> To: tlr at gairloch.co.uk; cma-l at mailman.commedia.org.uk
>
> Subject: Re: [cma-l] DAB Radio
>
> To be honest that is 3 peoples salaries if you where to pay them the UK
> average...
>
> Pete
>
> On 17 May 2015 at 10:23, tlr at gairloch.co.uk <tlr at gairloch.co.uk> wrote:
>
>  So, apart from your sneering comments, James, what you seem to be saying
> is that Glyn was pretty much on the, er, money!
>
> Glyn wrote "Step 1 - Find a large, very large bag of money"
>
> James wrote somewhere between "the cost of someone's full-time salary" and
> "around £70-80,000 per annum"
>
> Alex
>
>
>
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
>
> The cma-l mailing list is a members' service provided by the Community
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
> _______________________________________________
>
> Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
> _______________________________________________
>
> To unsubscribe or manage your CMA-L mailing list subscription please visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
>
>
>
> _______________________________________________ Reply -
> cma-l at commedia.org.uk The cma-l mailing list is a members' service
> provided by the Community Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation Canstream Internet
> Radio & Video: http://www.canstream.co.uk/
> _______________________________________________ Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
> _______________________________________________ To unsubscribe or manage
> your CMA-L mailing list subscription please visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
>
> The cma-l mailing list is a members' service provided by the Community
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
> _______________________________________________
>
> Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
> _______________________________________________
>
> To unsubscribe or manage your CMA-L mailing list subscription please visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20150518/463b761a/attachment.html>