<div dir="ltr">For clarification, cost of someone's salary is the cost to the business, not the equivalent money that person earns. For new employees, I've always doubled the salary as the total cost to the business for that employee, and am assuming the same here.<br><br><span style="font-size:13.1999998092651px;line-height:19.7999992370605px">But yes, DAB's expensive. Small-scale DAB might not be as pricey; but with the sort of transmission coverage levels being talked about, it also sounds as if small-scale DAB will be mostly un-listenable anyway, remembering that DAB doesn't degrade gracefully into hiss but instead squelches into abrupt silence.</span><div><br>The question is - could being on DAB earn you enough money as a business to cover the cost? DAB would give you much more broadcast area, and wouldn't have any restrictions on advertising (assuming you were to split your output somehow). Would you think of yourself as an FM station with a DAB addition, or a DAB station with a cheap FM marketing opportunity? Would you use FM to do worthy community broadcasting and training, and your DAB to produce something that is less self-indulgent and more consistent to listen to, using the same resources and same studios? Great broadcasters graduate from FM to DAB only when ready?</div><div><br></div><div><div>There's an opportunity here if you'd like to take it. Depending on why you're in this game, this glass is half-full from where I see it.</div></div><div><br></div><div>//j</div></div><br><div class="gmail_quote">On Mon, 18 May 2015 at 14:31 Ian Hickling <<a href="mailto:transplanfm@hotmail.com">transplanfm@hotmail.com</a>> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div><div dir="ltr">Or 12 peoples' salaries for just one eighth of the year based on the average allocation from the Community Radio Fund.<br><br><div><hr>Date: Mon, 18 May 2015 11:38:49 +0100<br>From: <a href="mailto:peter@engineeringradio.co.uk" target="_blank">peter@engineeringradio.co.uk</a><br>To: <a href="mailto:tlr@gairloch.co.uk" target="_blank">tlr@gairloch.co.uk</a>; <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a></div></div></div><div><div dir="ltr"><div><br>Subject: Re: [cma-l] DAB Radio<br><br></div></div></div><div><div dir="ltr"><div><div dir="ltr">To be honest that is 3 peoples salaries if you where to pay them the UK average...<div><br></div><div>Pete</div></div><div><br><div>On 17 May 2015 at 10:23, <a href="mailto:tlr@gairloch.co.uk" target="_blank">tlr@gairloch.co.uk</a> <span dir="ltr"><<a href="mailto:tlr@gairloch.co.uk" target="_blank">tlr@gairloch.co.uk</a>></span> wrote:<br><blockquote style="border-left:1px #ccc solid;padding-left:1ex"><u></u>
<div><div>So, apart from your sneering comments, James, what you seem to be saying is that Glyn was pretty much on the, er, money!</div>
<div> </div>
<div>Glyn wrote "Step 1 - Find a large, very large bag of money"</div>
<div> </div>
<div>James wrote somewhere between "the cost of someone's full-time salary" and "around £70-80,000 per annum"</div>
<div> </div>
<div>Alex</div>
<div> </div>
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