[cma-l] Nepal
Richard Berry
richard.berry at sunderland.ac.uk
Sat May 2 12:36:46 BST 2015
Short answer, commercial radio is not being paid to run these. They don't have to run them, but when they do they do so for free.
Richard
Richard Berry
Senior Lecturer in Radio
Programme Leader
Spark FM Manager
University of Sunderland
David Puttnam Media Centre
T: 0191 515 2239
Sent from my iPad
On 2 May 2015, at 12:10, Canalside's The Thread <office at thethread.org.uk<mailto:office at thethread.org.uk>> wrote:
Dear All
Not wishing to detract away from the appalling and tragic images that we are seeing everyday on our TV screens from Nepal …. I know we are each doing our bit ….. but, it poses the question that has always been on my mind for many moons now.
When you see these appeals on TV (especially Sky) I remember one for Syria / Libya, we see them regularly for the RSPCC / RSPCA / Red Cross etc etc etc Do Sky run these these for free ???
Also, for example .this appeal. One of our members has pointed out that as a matter of course we ought to be ‘’’included’’’ and sent this sort of material because as pointed out Commercial Radio is. Which brings me to the multi-million dollar question Are the commercial boys getting paid for running these trailers ?
I don’t want paying … I would never take money for anything like this even if it were offered ………..I couldn’t sleep at night, but as we know it doesn’t quite work like that. So I would like to know please. Can anyone shed any light ? we know there are Health messages that come out of various organisations, so technically are these classed as SLA’s ? I honestly don’t know ?
There is a far deeper and far reaching argument here though, because over the years locally we have discovered that on some very worthy local appeals the commercial station are getting paid 4 figure numbers for about 1 months work and we sometimes have difficulty even having the conversation. I wouldn’t mind, but in most cases we are trying to offer it for free (within reason) but NOT of course if the commercial station is wadding in money.
It takes us back to the age old question :- How many are listening ? What type of people are listening ? Are we far reaching ? and/or Do we like the Lager reach bits that others can’t ? or is everyone kidding themselves and as Radio goes are we flogging a dead Horse ? are we actually just Training Studios and the rest is by the by ?
I know these are sweeping questions, but still after 12 years I am a touch unsure what we are meant to be …..?? if we are as much Radio as Community, then we ought to be allowed to operate exactly the same as the others ‘’’shackles off’’’ if not, then a Community fund needs to fund the COMMUNITY not us all having to jump through hoops having debates or playing silly games trying to have play on words when applying for grants.
What we have all achieved is fantastic, and we deserve a pat on the back (and a medal each) however, as I say, are we kidding ourselves ? have we actually not really moved very far up the ladder ?
What are your thoughts ? This for example is a ‘’’classic example’’’ you would think that an appeal needs to reach out to as many as possible by whichever means ? according to what I am reading we are not even on the radar and even after a request have got what we have now via an afterthought ! not exactly soul inspiring but most definitely for me frustrating and irritating. Hence the e-mail.
I think it is worth a discussion though.
Nick
________________________________
From: cma-l-bounces at mailman.commedia.org.uk<mailto:cma-l-bounces at mailman.commedia.org.uk> [mailto:cma-l-bounces at mailman.commedia.org.uk<mailto:cma-l-bounces at mailman.commedia.org.uk>] On Behalf Of Shirley Ludford
Sent: 01 May 2015 20:56
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Nepal
They are on air at SWINDON 105.5, along with messages from local Nepalese and ex Gurkhas, as well as a local group who set up Angels Orphanage in Nepal.
Shirls
[http://www.swindon1055.com/v_images/shirley__rep.jpg] Shirley Ludford
Mob: 07951 366289
High Sheriff's Award for Services to Community
Pride Of Swindon Award
Patron: Commonweal School
Patron: Pegasus Brass
Station Manager. Trainer
SWINDON 105.5
www.swindon1055.com<http://www.swindon1055.com/>
________________________________
From: Canalside's The Thread <office at thethread.org.uk<mailto:office at thethread.org.uk>>
To: 'The Community Media Association Discussion List' <cma-l at mailman.commedia.org.uk<mailto:cma-l at mailman.commedia.org.uk>>
Sent: Friday, 1 May 2015, 17:44
Subject: Re: [cma-l] Nepal
Now on Canalside
________________________________
From: cma-l-bounces at mailman.commedia.org.uk<mailto:cma-l-bounces at mailman.commedia.org.uk> [mailto: cma-l-bounces at mailman.commedia.org.uk<mailto:cma-l-bounces at mailman.commedia.org.uk> ] On Behalf Of Mick
Sent: 01 May 2015 17:08
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Nepal
Thank you downloaded & on Diverse FM Luton
Sent from my iPhone
On 1 May 2015, at 16:46, Richard Berry <richard.berry at sunderland.ac.uk<mailto:richard.berry at sunderland.ac.uk>> wrote:
Just log in and download Nick
Quickly sent from a mobile. Hope I've not been auto-corrected.
-------- Original message --------
From: Canalside's The Thread <office at thethread.org.uk<mailto:office at thethread.org.uk>>
Date: 01/05/2015 16:00 (GMT+00:00)
To: ' The Community Media Association Discussion List ' <cma-l at mailman.commedia.org.uk<mailto:cma-l at mailman.commedia.org.uk>>
Subject: Re: [cma-l] Nepal
Do we have an mp3 attachment ??
________________________________
From: cma-l-bounces at mailman.commedia.org.uk<mailto:cma-l-bounces at mailman.commedia.org.uk> [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Richard Berry
Sent: 01 May 2015 15:31
To: The Community Media Association Discussion List
Subject: [cma-l] Nepal
Hi everyone,
As you might be aware the DEC have launched a campaign to raise money for victims of the devastating earthquake in Nepal . Initially, the audio has been sent to commercial stations but I’ve spoken to the DEC and then to IMD who manage the audio and they’ve agreed for us to run the audio as well.
Please find below a log-in for community stations to access the audio
Go to: www.imdonline.co.uk<http://www.imdonline.co.uk/>
User Name: CommunityRA
Password: IMD2015
There are 20 and 30 second versions as broadcast quality wave files.
Thank You
Richard
Richard Berry
Senior Lecturer in Radio / Spark FM Station Manager
Room 101B, David Puttnam Media Centre,
University of Sunderland , SR6 0DD
(+44) 0191 515 2239
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Read my Chapter in Radio: The Resilient Medium - http://bit.ly/resilientmedium
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