[cma-l] DAB

Wed Jul 22 10:54:12 BST 2015

Here’s three other ideas;
Rather than sell the mux capacity to competing stations sell it to non-competing. 
Find companies that want a branded station. (The Bay also ran Chicken FM which was funded by a local takeaway entrepreneur – great source of income.)
Segment your existing audience and create separate branded stations for each. Simulcast Breakfast and Drive, automate the rest. Selling advertising across the whole at a premium.
This isn’t rocket science!

PS. PRS and PPL are no doubt looking forward to a big pay day with the potential of hundreds of DAB stations over the coming years. Time to start negotiation better terms?  

Kind Regards
Alan

Alan Coote
Executive Producer Let’s Talk Business

Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For
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On 21/07/2015 21:47, "fantasy office" <cma-l-bounces at mailman.commedia.org.uk on behalf of office at fantasyradio.co.uk> wrote:

What a great idea...  stick a whole new extra tranche of stations on in 
your own area to compete with. A financially unsupportable notion.

Sorry, it cannot work. There is only a finite amount of money available 
for advertising in any given area and almost nothing in the way of 
grants or donations.

Phil Dawson
FANTASY RADIO 97FM
Devizes, Wiltshire.

On 21/07/2015 15:39, cma-l-request at mailman.commedia.org.uk wrote:
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 Today's Topics:

     1. Re:  DAB Trials (James Cridland)
     2.  PRS PPL and DAB trials (office)
     3.  Community radio station film (CMA-L)
     4.  The Community Media Conference - 12th September 2015 (CMA-L)

 ----------------------------------------------------------------------

 Message: 1
 Date: Tue, 21 Jul 2015 11:54:08 +0000
 From: James Cridland <james at cridland.net>
 To: The Community Media Association Discussion List
 <cma-l at mailman.commedia.org.uk>, cma-l at commedia.org.uk
 Subject: Re: [cma-l] DAB Trials
 Message-ID:
 <CAGyDWzYrx_0oA9ovWrWxTBEhfFp7KxDctSsR5K1EvyRuNSEfig at mail.gmail.com>
 Content-Type: text/plain; charset="utf-8"

 Hi,

 6 channels? You could run more if you wanted. But you don't have to.

 Nor do *you* have to run them. Indeed, you could sell them. Got a sizeable
 Chinese community? Sell a slot to China Radio International. Or RFI. Or any
 number of broadcasters who want to be in your area. Earn money from this,
 don't let it cost you.

 Or rebroadcast channels your audience might find interesting (under
 agreement). Just like BBC World Service is rebroadcast by some US public
 stations on their DAB-equivalent.

 Use a channel as a part-time "extra" audio feed for rebroadcasting of
 council meetings or other things. Leave it dormant the rest of the time.

 Or, slag the whole thing off before you even start thinking of the
 possibilities. That, too, appears to be a choice.

 J

 On Mon, 20 Jul 2015 20:41 CMA-L <cma-l at commedia.org.uk> wrote:

 ---------- Forwarded message ----------
 From: Nick Mallinson <nickm at seahavenfm.com>

 One thing that occurred to me, and I?m not aware of any comments so far,
 but may have missed them:

 There 6 ?channels? on these small scale MUXes.  Will that mean if the
 tests are successful and we are able to go ahead and have a local community
 MUX, some areas will be able to have 6 community radio stations in each
 area?

 I don?t know about anyone else, but the practicality of 6 stations in our
 area is going to be?.. well I was going to say ?a challenge? but we have
 that anyway with just us, so with 6 stations I can see some ?small? issue
 of viability.

 Nick Mallinson

 MD Seahaven FM

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