[cma-l] Estimating Community Radio audience

[Associated Broadcast Consultants]

An interesting discussion over on MediaUK about the merits of estimating
audience size from social media figures like TuneIn followers.  Seems like
there is a surprisingly high correlation between RAJAR and Tunein figures...

https://media.info/radio/news/are-tunein-followers-related-to-rajar-figures


-- 
Glyn Roylance - Principal Consultant
Associated Broadcast Consultants <http://www.a-bc.co.uk/>









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