[cma-l] Community Radio Order

[pippa]

Wow that's a great result!  

The commercial station nearest to me quotes 45,000 per week and they only put out 3 hours of live broadcast per weekday.

I guess though it's not just about the pure numbers but how long listeners are tuned in for and whether they are listening actively.  With great locally focused content I expect the overall picture would make some of our detractors weep.

Pippa





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-------- Original message --------
From: Two Lochs Radio <tlr at gairloch.co.uk> 
Date: 21/01/2015  18:39  (GMT+00:00) 
To: The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk> 
Subject: Re: [cma-l] Community Radio Order 
 
Well done Paul! 
 
From RAJAR's latest available quarter that reach would put your listener numbers ahead of at least 20 of the commercial stations that are RAJAR subscribers, including Smooth Radio Essex, and ahead of many more that don't pay RAJAR!
 
Alex
 
 
RAJAR quarter ending Sep 2014
Station	
Reach
Eagle Extra	3,000
Fire Radio South Coast	4,000
Connect DAB	7,000
Radio Ceredigion	16,000
107.8 Arrow FM for Hastings	17,000
107 JACK fm (Reading 107FM)	18,000
The Breeze (Cheltenham)	18,000
107.6 Banbury Sound	18,000
Free Radio 80s (Shropshire)	19,000
Rugby FM	20,000
Lakeland Radio	20,000
107.5 Sovereign Radio	21,000
96.2 Touch FM - Coventry	22,000
Time FM 106.6	23,000
North Norfolk Radio	23,000
Radio Exe	24,000
Pulse 2	26,000
3FM	26,000
Smooth Radio Essex	28,000
Oak FM	28,000
Smooth Radio Devon	29,000
Cheshire's Silk 106.9	29,000
 
----- Original Message -----
From: Paul Golder
To: The Community Media Association Discussion List
Sent: Wednesday, January 21, 2015 6:01 PM
Subject: Re: [cma-l] Community Radio Order

I've contracted with a private market research firm a few times since we took to the airwaves full time in 2007.

We're currently getting a 20% weekly reach which implies about 30,000 listeners a week.  Our website visitor figures (over 200,000 per month, with 12,000 a month viewing the schedule and local events pages) seem to make sense in this context.

I wasn't aware that RAJAR was skewed towards its members' areas, which would make any extrapolation of the "other radio listening" figure quite meaningless.

It's natural for CR to be defensive with the suggestion that CR has half a million listeners - but I'm just not buying it.  That's only an average of 2,000 per station - I could probably NAME at least 3,000 people who engage with us regularly!

Cheers
Paul
Phoenix FM
www.phoenixfm.com


 
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