<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body ><div>Wow that's a great result! </div><div><br></div><div>The commercial station nearest to me quotes 45,000 per week and they only put out 3 hours of live broadcast per weekday.</div><div><br></div><div>I guess though it's not just about the pure numbers but how long listeners are tuned in for and whether they are listening actively. With great locally focused content I expect the overall picture would make some of our detractors weep.</div><div><br></div><div>Pippa</div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><div style="font-size:75%;color:#575757">Sent from Samsung Mobile</div></div><br><br><br>-------- Original message --------<br>From: Two Lochs Radio <tlr@gairloch.co.uk> <br>Date: 21/01/2015 18:39 (GMT+00:00) <br>To: The Community Media Association Discussion List <cma-l@mailman.commedia.org.uk> <br>Subject: Re: [cma-l] Community Radio Order <br> <br><br>
<div><font size="2" face="Calibri">Well done Paul! </font></div>
<div><font size="2" face="Calibri"></font> </div>
<div><font size="2" face="Calibri">From RAJAR's latest available quarter that reach
would put your listener numbers ahead of at least 20 of the commercial
stations that <em>are</em> RAJAR subscribers, including Smooth Radio Essex, and
ahead of many more that don't pay RAJAR!</font></div>
<div><font size="2" face="Calibri"></font> </div>
<div><font size="2" face="Calibri">Alex</font></div>
<div><font size="2" face="Calibri"></font> </div>
<div><font size="2" face="Calibri"></font> </div>
<div><font size="2" face="Calibri"><strong>RAJAR quarter ending Sep
2014</strong></font></div>
<div>
<font size="2" face="Calibri"><strong></strong></font><table style="WIDTH: 168pt; BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="224" x:str="">
<colgroup>
<col style="WIDTH: 124pt; mso-width-source: userset; mso-width-alt: 6034" width="165">
<col style="WIDTH: 44pt; mso-width-source: userset; mso-width-alt: 2157" width="59"></colgroup>
<tbody>
<tr style="HEIGHT: 27.75pt; mso-height-source: userset" height="37">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; WIDTH: 124pt; HEIGHT: 27.75pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl25" height="37" width="165"><font size="2" face="Calibri"><strong>Station</strong></font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; WIDTH: 44pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl25" width="59">
<div align="right"><font size="2" face="Calibri"><strong>Reach</strong></font></div></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Eagle Extra</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">3,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Fire Radio South
Coast</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">4,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Connect DAB</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">7,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Radio Ceredigion</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">16,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">107.8 Arrow FM for
Hastings</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">17,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">107 JACK fm (Reading
107FM)</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">18,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">The Breeze
(Cheltenham)</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">18,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">107.6 Banbury
Sound</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">18,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Free Radio 80s
(Shropshire)</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">19,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Rugby FM</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">20,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Lakeland Radio</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">20,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">107.5 Sovereign
Radio</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">21,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">96.2 Touch FM -
Coventry</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">22,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Time FM 106.6</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">23,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">North Norfolk
Radio</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">23,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Radio Exe</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">24,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Pulse 2</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">26,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">3FM</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">26,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Smooth Radio
Essex</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">28,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Oak FM</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">28,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Smooth Radio
Devon</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">29,000</font></td></tr>
<tr style="HEIGHT: 11.25pt" height="15">
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; HEIGHT: 11.25pt; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" height="15"><font size="2" face="Calibri">Cheshire's Silk
106.9</font></td>
<td style="BORDER-BOTTOM: #d4d0c8; BORDER-LEFT: #d4d0c8; BACKGROUND-COLOR: transparent; BORDER-TOP: #d4d0c8; BORDER-RIGHT: #d4d0c8" class="xl24" align="right" x:num=""><font size="2" face="Calibri">29,000</font></td></tr></tbody></table></div>
<div><font size="2" face="Calibri"></font> </div>
<blockquote style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<div style="FONT: 10pt arial">----- Original Message ----- </div>
<div style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><b>From:</b>
<a title="paul@pvg.co.uk" href="mailto:paul@pvg.co.uk">Paul Golder</a> </div>
<div style="FONT: 10pt arial"><b>To:</b> <a title="cma-l@mailman.commedia.org.uk" href="mailto:cma-l@mailman.commedia.org.uk">The Community Media Association
Discussion List</a> </div>
<div style="FONT: 10pt arial"><b>Sent:</b> Wednesday, January 21, 2015 6:01
PM</div>
<div style="FONT: 10pt arial"><b>Subject:</b> Re: [cma-l] Community Radio
Order</div>
<div><br></div>
<div dir="ltr">
<div>I've contracted with a private market research firm a few times since we
took to the airwaves full time in 2007.</div>
<div><br></div>
<div>We're currently getting a 20% weekly reach which implies about 30,000
listeners a week. Our website visitor figures (over 200,000 per month,
with 12,000 a month viewing the schedule and local events pages) seem to make
sense in this context.</div>
<div><br></div>
<div>I wasn't aware that RAJAR was skewed towards its members' areas, which
would make any extrapolation of the "other radio listening" figure quite
meaningless.</div>
<div><br></div>
<div>It's natural for CR to be defensive with the suggestion that CR has half
a million listeners - but I'm just not buying it. That's only an average
of 2,000 per station - I could probably NAME at least 3,000 people who engage
with us regularly!</div>
<div><br></div>
<div>Cheers</div>
<div>Paul</div>
<div>Phoenix FM</div>
<div><a href="http://www.phoenixfm.com">www.phoenixfm.com</a></div>
<div><br></div></div>
<div class="gmail_extra"><br> </div></blockquote>
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