[cma-l] Community Radio Order

[Two Lochs Radio]

Understood, but aren't RAJAR respondents who can tick 'other' living only in the areas where at least one station is a RAJAR member? Last time I asked (admittedly some years ago) RAJAR said they did not have any significant number of diary users in areas with no subscribing stations.

I realise the system might make the figures reliable for the more highly populated areas, but there would be no coverage at all of the Scottish north west , northern or western islands. Isn't it quite probable that a higher proportion of people in these areas would listen to community-based radio than is the case nationally, since these areas have little or no service from the mainstream independent radio groups? 

In our own area the reach of community radio by three high sampling surveys over a 12-year period has indicated a fairly steady weekly reach of 60-70% of the adult population.

So for these large areas the RAJAR 'other' figures are conceivably highly inaccurate when it comes to BBC/commercial/community relative shares of reach.

Just a thought.

Alex
  ----- Original Message ----- 
  From: James Cridland 
  To: The Community Media Association Discussion List 
  Sent: Wednesday, January 21, 2015 2:03 PM
  Subject: Re: [cma-l] Community Radio Order


  Alex: >>I know at the Radio Acadamey a couple of years back RAJAR said they do measure all other stations, including Internet radio, but have you ever had any indication of just how they might manage to do that, and how reliable their figure is?<<



  Respondents are asked to tick the "other radio" box when they are listening to "the radio" but it's a station that they don't have a sticker for - i.e. a station that isn't in RAJAR. On a national level, this figure is amazingly reliable, because it's a national sample size of over 100,000 adults - many times larger than TV's 8,000 household number.


  Alan: >>I was working from memory on the 10 million (which I acknowledge is getting worse the older I get) A report was produced by Ofcom on Community Radio.<<


  You said "Community radio reaches 10 million people a week". The radio industry uses "reach" as short-hand for "people who tune in", so I was slightly surprised at that figure, since it's so different from RAJAR.
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