<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<HTML><HEAD>
<META content="text/html; charset=iso-8859-1" http-equiv=Content-Type>
<META name=GENERATOR content="MSHTML 8.00.6001.23588">
<STYLE></STYLE>
</HEAD>
<BODY bgColor=#ffffff>
<DIV><FONT size=2 face=Calibri>Understood, but aren't RAJAR respondents who can
tick 'other' living only in the areas where at least one station is a
RAJAR member? Last time I asked (admittedly some years ago) RAJAR said they did
not have any significant number of diary users in areas with no subscribing
stations.</FONT></DIV><FONT size=2 face=Calibri>
<DIV><BR>I realise the system might make the figures reliable for the more
highly populated areas, but there would be no coverage at all of the
Scottish north west , northern or western islands. Isn't it quite
probable that a higher proportion of people in these areas would listen to
community-based radio than is the case nationally, since these
areas have little or no service from the mainstream independent radio
groups? </DIV>
<DIV> </DIV>
<DIV>In our own area the reach of community radio by three high sampling surveys
over a 12-year period has indicated a fairly steady weekly reach of
60-70% of the adult population.</DIV>
<DIV> </DIV>
<DIV>So for these large areas the RAJAR 'other' figures are conceivably highly
inaccurate when it comes to BBC/commercial/community relative shares of
reach.</DIV>
<DIV> </DIV>
<DIV>Just a thought.</DIV>
<DIV> </DIV>
<DIV>Alex</FONT></DIV>
<BLOCKQUOTE
style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=james@cridland.net href="mailto:james@cridland.net">James
Cridland</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">The Community Media Association
Discussion List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, January 21, 2015 2:03
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [cma-l] Community Radio
Order</DIV>
<DIV><BR></DIV><SPAN style="LINE-HEIGHT: 19px">Alex: >></SPAN><SPAN
style="LINE-HEIGHT: 19px; FONT-FAMILY: Tahoma; FONT-SIZE: small">I know at the
Radio Acadamey a couple of years back RAJAR said they do measure all other
stations, including Internet radio, but have you ever had any indication of
just how they might manage to do that, and how reliable their figure
is?<<</SPAN><BR style="LINE-HEIGHT: 19px">
<DIV style="LINE-HEIGHT: 19px"><BR></DIV>
<DIV style="LINE-HEIGHT: 19px"><SPAN class=pS>Respondents</SPAN> are
asked to tick the "other radio" box when they are listening to "the radio" but
it's a station that they don't have a sticker for - i.e. a station that isn't
in RAJAR. <SPAN style="LINE-HEIGHT: 19px">On a national level, this
figure is amazingly reliable, because it's a national sample size of over
100,000 adults - many times larger than TV's 8,000 household
number.</SPAN></DIV>
<DIV style="LINE-HEIGHT: 19px"><SPAN
style="LINE-HEIGHT: 19px"><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 19px"><SPAN style="LINE-HEIGHT: 19px">Alan:
>></SPAN>I was working from memory on the 10 million (which I
acknowledge is getting worse the older I get) A report was produced by Ofcom
on Community Radio.<<</DIV>
<DIV style="LINE-HEIGHT: 19px"><SPAN
style="LINE-HEIGHT: 19px"><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 19px"><SPAN style="LINE-HEIGHT: 19px">You said
"Community radio reaches 10 million people a week". The radio industry uses
"reach" as short-hand for "people who tune in", so I was slightly surprised at
that figure, since it's so different from
RAJAR.</SPAN></DIV></BLOCKQUOTE></BODY></HTML>