[cma-l] Advertising
Ian Hickling
transplanfm at hotmail.com
Thu Feb 13 13:11:42 GMT 2014
Marc is quite right, but I would go further.
At the risk of perpetuating terminal boredom I would reiterate that the 50% rule was dictated by the requirements at the time of the then CRCA to protect the interests of its membership at the time, a large number of independent commercial radio stations.
As almost all of those perceived-as-vulnerable stations have been subsumed into Groups - and again almost all are running networked programming with little if any local content, the need for protection is no longer there.
Unfortunately, Ofcom does not accept that such a station is no longer a separate entity from the standpoint of perceived competition form a nearby CR unless its Licence has been amended to reflect that status.
The station's audience is still treated as a discrete figure for that area - not as part of the gross figure for the Group.
Ofcom has said that it is not in a position to revise the Licence Conditions for all those Group stations unless requested by the Group (which is clearly not going to happen) or in response to a written objection from another station (which has been tried and failed because of the Licence Conditions clause).
So this again is a need for a seed change in primary legislation.
Now I wonder who might be able to initiate that?
CC: alan.coote at 5digital.co.uk; cma-l at mailman.commedia.org.uk
From: marc at tierney-online.co.uk
Subject: Re: [cma-l] Advertising
Date: Thu, 13 Feb 2014 12:06:12 +0000
To: transplanfm at hotmail.com
Just with regards to advertising, I think we should all push for the relaxation of the no advertising rule. But, we also need to press for the 50/50 rule to be completely re-examined.
Much has changed since the original legislation was introduced. How many of us are now operating in an environment where the local commercial station is part of a much larger group? Sharing programme content or rebroadcasting network programming but still with the advantage of selling local advertising all day, every day.
Isn't it time we called for a more level playing field on income generation?
___________________
Marc Tierney
Cleddau Community Media
Sent from my iPhone
On 13 Feb 2014, at 09:36, Ian Hickling <transplanfm at hotmail.com> wrote:
Quote = "no station need to turn any adverting away"
Sorry Alan - that simply isn't so.
A CR which is up to its quota has to turn away any additional advertising.
A station which is not permitted advertising at all has to turn away all advertising
From: alan.coote at 5digital.co.uk
To: cma-l at mailman.commedia.org.uk
Date: Thu, 13 Feb 2014 09:17:56 +0000
Subject: Re: [cma-l] Closure of Stroud FM
I think you have a point, but we you and I were in that meeting and heard that some stations allocate income in a way which makes it fall outside of the 50% rule anyway. I suspect if the rule were removed we would see a truer reflection of income.
The truth is that no station need to turn any adverting away. The real problem is being attractive enough to advertisers in the first place.
Kind Regards
Alan
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Martin Steers
Sent: 13 February 2014 00:30
To: shirleyludford at btinternet.co
Cc: cma-l at mailman.commedia.org.uk; Richard Hilton
Subject: Re: [cma-l] Closure of Stroud FM
there are two separate issues here.. the
50/50 rule (which I dont think they will actually remove)
and the rule that says NO advertising at all.. which I think is completely unfair and unjust and should be removed as soon as possible.. that will create the level playing fields and I dont think it will have any effect on 95% of commercial stations because I would suspect its mainly effecting old legacy IRL's which are now sudo national / regional brands (eg Heart)..
but your right that this has suppose to be coming for over 2 years now? I remember attending an ofcom meeting to discuss this 2 years ago and apparently the white paper would be in a few months time..
Is there any update with a tangible date as yet?
On Wed, Feb 12, 2014 at 10:34 PM, shirleyludford at btinternet.co <shirleyludford at btinternet.com> wrote:
Hi Richard,
As a Station unable to take any on-air commercial or advertising support, we continue to communicate with Minister Ed Vaizey, who, after his visit to us a year ago still praises our service which is receiving two more Awards and an ITV crew filming today for a programme about the Station - Lovely public accolades but at the same time I am struggling to pay increasing costs.
A level operating field would be most welcomed.
Shirls
Shirley Ludford
Mob: 07951 366289
www..swindon1055.com
From: Richard Hilton <Richard.Hilton at bitc.org.uk>
To: "radio at bayfm.co.uk" <radio at bayfm.co.uk>; terry mechan <terrymechan at live.co.uk>; "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Sent: Wednesday, 12 February 2014, 18:17
Subject: Re: [cma-l] Closure of Stroud FM
Re Media UKs prediction; has anyone done any research on how much the dropping the 50/50 percentage rule will help the sector?
Ofcom’s 2013 Communications Market Report has detailed information on our sector. Overall in terms of income in 2012 29% came from On-air advertising and sponsorship. Grants made up 29%, SLA’s 7%, donations 14% and other 20%.
So how is abolishing the 50% rule is going to help? At 29% it’s not that the sector overall is close to hitting 50% limit.
Ofcom break these income categories by type of station. Their figures show the % for On-air advertising and sponsorship as follows:-
Geographic town / rural 32%
Geographic rural 23%
Minority ethnic 43%
Military 7%
Religious 31%
Youth 28%
So for minority ethnic stations at 43% the abolition of the rule might help but I can’t see it helping others. Personally speaking I think the rule was set up for all the right reasons; it encourages diversity in our funding models and makes us less dependent on one source of income. Subtly it governs our sound and ethos. Maybe argue to push it to, say, 60% but I believe this fight is a red herring.
A far most justifiable fight to pick would be to campaign for those community stations that aren’t allowed any on-air advertising and sponsorship as they have a small commercial station broadcasting near them. Their case is far more important. That is where we should be concentrating our fire power.
The Ofcom report is fascinating and well worth reading. It will be on their website or email me and I’ll forward you a pdf.
Regards
Richard
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Bay Fm Radio
Sent: 12 February 2014 16:15
To: terry mechan; cma-l at mailman.commedia.org..uk
Subject: Re: [cma-l] Closure of Stroud FM
Another station to switch off, this news about Stroud FM is very sad indeed.
Is there any news regarding the removal of the restrictions before anymore of us switch off too?
I keep hearing "The consultation is in two weeks" but, when is it actually going to happen?
I see one of the radio predictions on Media UK for 2014 is...
2. The community radio 50/50 rule will get abolished as a percentage rule, but community stations will still have to be funded through additional sources, as the government will not allow community radio to be wholly funded by advertising.
Does he know something we don't?
Andy.
Bay FM.
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Subject: [cma-l] Closure of Stroud FM
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Stroud FM closing due to lack of money at midnight tonight 12/02/2014
Full details on
http://www.stroudfm.co.uk/
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