[cma-l] Raspberries, Steroids and Low Cost DAB

[Artisan Broadcast]

It certainly is. It's all about being prepared to try out new ways and
means of achieving your goals.

Not interested folks? Fine. We'll send you all a postcard to let you know
what fun we're having. ;-)

Cat

-- 
*Catherine Lake*
Consultant Engineer
*Digital Media & Infrastructure*
http://www.artisanbroadcast.uk/



On 3 December 2014 at 15:12, Ian Hickling <transplanfm at hotmail.com> wrote:

> It's chicken and egg - isn't it?
> If you don't offer your product on DAB the audience won't have the
> opportunity to tell you whether it wants it!
> And then of course there's no reliable method of measuring uptake.
> We don't know - and can't find out with any degree of confidence - "where
> our listeners might be".
> So you've got to take a shot in the dark - and then aggressively market
> your product.
>
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