<div dir="ltr"><div class="gmail_extra">It certainly is. It's all about being prepared to try out new ways and means of achieving your goals.</div><div class="gmail_extra"><br></div><div class="gmail_extra">Not interested folks? Fine. We'll send you all a postcard to let you know what fun we're having. ;-)</div><div class="gmail_extra"><br></div><div class="gmail_extra">Cat</div><div class="gmail_extra"><br></div><div class="gmail_extra"><div style="font-family:arial,sans-serif;font-size:13px">-- <br><b>Catherine Lake</b></div><div style="font-family:arial,sans-serif;font-size:13px">Consultant Engineer<br clear="all"><div><div dir="ltr"><div style="font-family:arial;font-size:small"><i>Digital Media & Infrastructure</i></div><div style="font-family:arial;font-size:small"><a href="http://www.artisanbroadcast.uk/" target="_blank">http://www.artisanbroadcast.uk/</a></div></div></div></div></div><div class="gmail_extra"><br>
<br><br><div class="gmail_quote">On 3 December 2014 at 15:12, Ian Hickling <span dir="ltr"><<a href="mailto:transplanfm@hotmail.com" target="_blank">transplanfm@hotmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex">
<div><div dir="ltr">It's chicken and egg - isn't it?<div>If you don't offer your product on DAB the audience won't have the opportunity to tell you whether it wants it!</div><div>And then of course there's no reliable method of measuring uptake.</div><div>We don't know - and can't find out with any degree of confidence - "where our listeners might be".</div><div>So you've got to take a shot in the dark - and then aggressively market your product.<br></div></div></div></blockquote></div></div></div>