[cma-l] Deducing FM listening figures

[Martin Steers]

Is there a market here for CR stations to employ a small group to conduct
surveys and produce the results? a Rajar for Community Radio...

I have considered that it might be an opportunity, not really a business
one as I suspect you would just cover costs, but more a way of producing a
standard set of results that could then be held against Rajar on a local /
national level and because its being produced by an external company it has
more credence.

Question is, would there be interest from CR stations?
How much would they willing to pay?




On Tue, Sep 17, 2013 at 11:45 AM, Two Lochs Radio <tlr at gairloch.co.uk>wrote:

> **
> We have done our own surveys every few years. We have a very small
> population, and found funding for the first two surveys to mail every house
> in our postcode area. The third one was done in the street. We got 10-15%
> return rates on the postal ones, which in simple theory means a very good
> confidence level, and an impressive weekly reach figure of 70%. However, in
> my opinion it's quite likely that there may be an element of self-selection
> among respondents to a postal survey, in that those who do listen to the
> radio are probably more likely to respond than those who don't.
>
> We offered shopping vouchers in a prize draw for the returned surveys, and
> while it does boost return rates it also runs the risk of receiving returns
> from people who don't care about the survey and make only a tolen response
> (or even a misleading one) just to get entered in the draw.
>
> The survey results can be very useful indeed when making grant
> applications, and especially if you hire someone reasonably independent of
> the station to carry out the survey.
>
> Alex
>
> ----- Original Message -----
> *From:* Matthew Rogers <matthew at thesourcefm.co.uk>
> *To:* CMA-L <cma-l at commedia.org.uk>
> *Sent:* Wednesday, September 11, 2013 9:45 AM
> *Subject:* [cma-l] Deducing FM listening figures
>
> Hands up who gets asked, 'How many listeners do you have?' more than any
> other question..?
>
> I was just wondering if there was a semi-reliable or at least sector-wide
> way of telling listener figures without the assistance of Rajar? I'm aware
> of the '10% of the available listening audience' calculation and the
> 'online = 4.6% of total' calculation but these give wildly different
> numbers for Source FM and I guess I'm just wondering if this the same for
> everyone?
>
> Would there be any milage in asking Rajar to release a less expensive
> community radio package with limited shared information to CMA members?
> (sorry if this is an age old discussion)
>
>
>  Cheers and gone..!
> --
> Matthew Rogers - Station Manager
> www.thesourcefm.co.uk
> Tel: 01326 211 782
> Mob: 07789746933
> Listen to Source FM Live<http://live.canstream.co.uk:8000/sourcefm.mp3.m3u>
>
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