[cma-l] Drive to Digital update

Mon Oct 24 11:27:50 BST 2011

It's all very well talking vaguely about "Digital Radio" - but what still hasn't been resolved is what system the UK will use for the future.
Until this is done and agreed with the rest of the World, anything discussed or agreed by this and any other Conference is totally ineffective!
And any use of the word "Switchover" should be qualified by the point that it is only the major national broadcasters who will be "Switching Over" - and hence not being carried on FM any more.
The vast majority of existing broadcasters will not be "Switching Over".
At least - not for the forseeable future

------------------------------------
Ian Hickling
Partner
transplan UK

From: jaqui.devereux at commedia.org.uk
Date: Mon, 24 Oct 2011 10:49:51 +0100
To: cma-l at commedia.org.uk
Subject: [cma-l] Fwd: Drive to Digital update

Forwarded message from DRUK..

Dear colleague, Last week we held our “Drive to Digital” conference in partnership with the Society of Motor Manufacturers and Traders (SMMT) at the new BBC Broadcasting House.

Over 200 delegates, over one hundred of whom were from vehicle manufacturers, device manufacturers, dealers and retailers, discussed the challenges and opportunities for the vehicle industry in growing the take-up of digital radio.  We have been overwhelmed by the positive response to the event and delegates heard the following on the day:

·         Ed Vaizey, Minister for Culture, Communications and Creative Industries, reaffirmed the Government’s commitment to digital radio and explained why they are pursuing a digital radio switchover plan.  He said Government are working towards a switchover announcement in mid-2013.  The Minister also confirmed Government would launch a certification mark and that they “are planning for a launch of the digital radio mark towards the end of 2012 if appropriate”.  See the Minister’s speech here
·         Tim Davie, Director of Audio & Music at the BBC, confirmed the BBC’s plan to build-out national DAB population coverage to 97% by a target date of the end of 2015.  He also said that by that time the target was to have 100% coverage of all motorways and FM equivalent coverage on all other A roads.
·         Ford Ennals, CEO of Digital Radio UK, confirmed the launch a two-year connected consumer communications campaign starting in December 2011.  The campaign will run to the summer of 2013 and will be carried over TV, radio and print media.
·         Donnach O’Driscoll, CEO of Absolute Radio, launched two new digital services; Absolute Radio 60s and Absolute Radio 70s.  These new services now complete the decades line-up at Absolute Radio.
·         Paul Everitt, CEO at SMMT, highlighted the growth of digital radio as standard in new cars over the last year.  Registered cars with digital radio as standard have grown from 5% in Q3 2010 to 18% in Q3 2011.
·         Stuart Harris from Vauxhall, said that the digital radio “train had left the station” and that Vauxhall was committed to having their new models with digital radio by the end of 2013.
·         Jay Palmer, from the British Vehicle Rental and Leasing Association, said that his members buy 1Million of the 2Million new cars sold each year and that they wanted vehicle manufacturers to fit digital radio as standard as soon as possible.  In the future BVRLA members will be asking for vehicles with digital as standard as they do not want to see value wiped off their car fleets.
·         Laurence Harrison from DRUK said that the future plan for digital traffic and travel services would be taken forward in partnership with UK industry, government and World DMB 

You can also see photos from “Drive to Digital” at http://www.flickr.com/photos/66565351@N03/sets/72157627936319802. 

Looking ahead:

RAJAR next week
·         We will see a new set of RAJAR listening figures next Thursday. We are currently tracking on a 10% year-on-year growth trend which would take us to 27.3% digital listening this quarter.  
·         To achieve a step-change in digital listening would require a successful delivery of our 2-year connected campaign, extensions of national digital coverage and an increase in digital radio in-vehicle.

Radio Festival
·         DRUK is presenting to the Radio Festival in Manchester.  The session will be hosted by broadcaster and comedian Arthur Smith and feature interviews with Jarvis Cocker from BBC 6 Music, Clive Dickens from Absolute Radio, Michael Hill from Radioplayer and Ford Ennals from DRUK.  If you want more detail on the Festival and our session please contact Francesca.aidoo at digitalradiouk.com 

Best wishes

Laurence Harrison
Technology & Market Development Director
Digital Radio UK

e: laurence.harrison at digitalradiouk.com
a: 2nd Floor, 5 Golden Square, London, W1F 9BS
t: 020 3206 7878          m: 07799625529
w: www.getdigitalradio.com

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-- 
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Director, Community Media Association
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