[cma-l] Fwd: Ofcom Update: Proposed Code on the Prevention of Undue Discrimination between Broadcast Advertisers

[Ian Kennedy]

It was always my understanding that this was the case though it would be good to get it in writing. The tricky bit is getting agreement and objectively defining what you aren't going to accept. The most obvious stuff is prohibited anyway, other stuff will probably generate debate within the station as there is less agreement. If you're careful and stick to your guns I think this is less problematic, though, than charging different rates, providing some free advertising, etc. and it's good to get a bit more clarity on that.
 
I've more hands-on experience of advertising from RSLs than CR and I did once have a situation where a break-away traders' association took significant advertising (a long ad in virtually every break throughout the week) and once we went on-air the original traders' association decided they wanted to advertise too. I could legitimately have said we had no more advertising space but there would always have been the perception of bias. I think I resolved it by introducing advertising at the weekend which seemed to keep everybody happy and was pretty lucrative. 
 
Ian Kennedy


________________________________
From: Martin Steers <martin at martinsteers.co.uk>
To: CMA Discussion List List <cma-l at commedia.org.uk>
Sent: Sunday, 6 November 2011, 23:55
Subject: [cma-l] Fwd: Ofcom Update: Proposed Code on the Prevention of Undue Discrimination between Broadcast Advertisers


Bit of a interesting read if your so inclined, looks like a CR station could refuse advertising on moral or ethical grounds with little issue.. 

Here is a question for you.. has anyone heard of a radio station getting in trouble by discrimination of an advertiser?

Martin


---------- Forwarded message ----------
From: Updates <Updates at ofcom.org.uk>
Date: Wed, Nov 2, 2011 at 10:23 AM
Subject: Ofcom Update: Proposed Code on the Prevention of Undue Discrimination between Broadcast Advertisers
To: 



Ofcom has today issued a consultation on the Proposed Code on the Prevention of Undue Discrimination between Broadcast Advertisers.
 
Ofcom has a duty to set standards, in a code, to secure that, amongst other things, there is no undue discrimination between advertisers who seek to have advertisements included in television and radio services. This consultation outlines our proposals in this area.
 

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Would you like to help us develop the Ofcom website by filling in our short survey? Your opinions will help us improve our site in future.
 
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Please do not respond to this email. To remove yourself from this update list, use the online forms: http://www.ofcom.org.uk/static/subscribe/select_list.htm 
 
 

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