[cma-l] Cabinet Office - Written answers and statements: Census: Publicity 15 March 2011

[CMA-L]

David Cairns (Inverclyde, Labour):
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To ask the Minister for the Cabinet Office if the Government will
allocate part of the budget for the 2011 Census awareness campaign to
advertising through community radio stations.

Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
Ruislip, Northwood and Pinner, Conservative):
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The information requested falls within the responsibility of the UK
Statistics Authority. I have asked the authority to reply.

Letter from Stephen Penneck, dated March 2011:
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As Director General for the Office for National Statistics (ONS) I
have been asked to reply to your Parliamentary Question asking if part
of the budget for the 2011 Census awareness campaign will be allocated
to advertising through community radio stations (43100).

As part of the overall census communication and engagement programme,
nearly 200 census area managers and community advisors are contacting
community and local media to raise awareness of the 2011 Census in
England and Wales. Many community radio stations have responded
positively, recognising the importance of encouraging their audience
to participate, and covering the census in news and editorial
features.

There are no plans to allocate a specific budget for community radio
stations. Advertising on local and community channels may be used to
further encourage response in specific areas later in the census
process. These plans will not be finalised until early return rate
patterns are clear.

Hansard source (Citation: HC Deb, 15 March 2011, c266W): http://is.gd/xNRfIo

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