[cma-l] [comradio-l] Cabinet Office Written answers and statements re Census, 7 March 2011

LOL GELLOR lolgellor at yahoo.co.uk
Tue Mar 8 17:58:25 GMT 2011


I believe this would be one for Sir Humphrey, Clive - my attempt would be "I'm not sure what the total budget might be and we certainly haven't got a clue what if any amount should have been allocated to community media, going on the assumption we had indeed factored that into the thinking rather than have completely overlooked it - but we might think about it in the future or we will at least consider a slightly more convincing sounding non sequitur" - suggestions on a post card to Mr Penneck.  

--- On Tue, 8/3/11, Clive Glover <clive.glover at btconnect.com> wrote:

From: Clive Glover <clive.glover at btconnect.com>
Subject: Re: [cma-l] [comradio-l] Cabinet Office Written answers and statements re Census, 7 March 2011
To: "CMA-L" <cma-l at commedia.org.uk>
Cc: comradio-l at commedia.org.uk
Date: Tuesday, 8 March, 2011, 17:00

Sorry, can anyone translate the final sentence for me please?

Clive Glover

On 8 Mar 2011, at 12:15, CMA-L wrote:

> Joan Ruddock (Lewisham, Deptford, Labour):
> +++++++++++++++++++++++++++++++++
> To ask the Minister for the Cabinet Office what steps the Office for
> National Statistics has taken to engage with community media to
> promote the 2011 Census; and what budget has been assigned for
> publicising the Census through local and community media.
> 
> Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
> Ruislip, Northwood and Pinner, Conservative):
> ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> The information requested falls within the responsibility of the UK
> Statistics Authority. I have asked the authority to reply.
> 
> Letter from Stephen Penneck, dated March 2011:
> 
> As Director General for the Office for National Statistics (ONS) I
> have been asked to reply to your recent question asking what steps ONS
> has taken to engage with community media to promote the 2011 Census;
> and what budget has been assigned for publicising the census through
> local and community media (43253).
> 
> As part of the overall census communication and engagement programme,
> nearly 200 census area managers and community advisors are contacting
> community and local media to raise awareness of the 2011 Census. Many
> media organisations have responded positively, recognising the
> importance of encouraging their audience to participate, and covering
> the census in news and editorial features.
> 
> There is no specific budget for local and community media as the
> budget is defined by the audience that the advertising reaches.
> 
> Hansard source: http://is.gd/62WF6m
> 
> \\
> 
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