[cma-l] FW: ONS Community Radio advertising spend

[Shane Carey]

Dear William, 

 

I sent this email (below) to you earlier in the week, and am writing as
I've had no response as yet. To date, communication and clarity from the
ONS both centrally and locally has been poor. It is difficult to
understand why, as one of your campaign pledges was to specifically
target the hard to count in ethnic minority groups. As your Area
Managers' response below suggests, the importance of using Community
Media to target these groups has been recognised. Why then are we and
Community Radio in the bigger cities still experiencing either a wall of
silence or inconsistent information from your organisation?

 

As Head of Media for the ONS, we would appreciate some clarity from you.


 

Regards, 

 

Shane Carey

Reprezent FM

London

 

________________________________

From: Shane Carey 
Sent: 28 February 2011 16:00
To: 'William Mach'
Cc: 'Pishias, Christos'; Foreman, Wendy; 'PMorris1 at lambeth.gov.uk'
Subject: ONS advertising spend
Importance: High

 

Hi William, 

 

One of my colleagues in the Community Media sector has forwarded on an
email from their local ONS area co-ordinator. His station is based in St
Albans, and he's been trying (like the rest of us!) to get some clear
steer from ONS officials as to ONS community media allocations. 

 

Sorry for the slow reply on this matter Clive, I've chased up the office
on this matter. I'm sorry to say that the radio advertising spend is
being targeted towards community radio that cater for hard to reach
ethnic minority groups in the bigger cities, and as a result there is no
funding for other community radio stations. I am sorry I couldn't be the
bearer of better news for you.

 

Thank you for your support for the 2011 Census so far.

 

Kind Regards

 

Alan Mordey 

2011 Census Area Manager

Broxbourne, East Herts, Welwyn Hatfield, St Albans & Harlow

Tel: 07801331393

 

The seven south east London boroughs we cover contain a high level of
ethnic minority residents, yet the local ONS area managers have a
blanket response that 'there is no ONS budget for advertising'. As such,
two of the seven councils have contributed a small amount from their
already heavily strained budgets - with no Community Media campaign
assistance from the ONS, despite many approaches. 

 

Can you advise?

 

Best, 

 

Shane Carey

Director

Eclectic Productions

www.eclectic-productions.co.uk <http://www.eclectic-productions.co.uk/> 

www.reprezent.org.uk <http://www.reprezent.org.uk/> 

020 8320 0880

 

 

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