[cma-l] Audience figures for Community Radio

[Clive Glover]

This shows the percentages of total digital listening hours by platform, including Internet, DAB and via digital television (FreeView/Sky/FreeSat) as quoted by RAJAR. 

I don't think you can extrapolate these figures to suggest that because x thousand hours were spent listening to your Internet service then your total audience on FM is Internet hours divide by 2.2 and times 100!

You might get away with something based on the RAJAR figure that 67% of listening is on FM so you could imply that any other listening is on your other platform, ie Internet but I suspect 33% would be a high proportion of the audience for a localised CR service.

When faced with questions about our audience we provide a realistic (we hope) estimate and stress the quality of a CR audience rather than the numbers!

Clive Glover

Radio Verulam

St Albans

On 9 Feb 2011, at 22:13, Associated Broadcast Consultants wrote:

> This document says 2.2%, but you'd need to check with James the source of that figure.  http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf
> 
> Glyn
> 
> On 9 February 2011 14:03, Shane Carey <shane at eclectic-productions.co.uk> wrote:
> Hi all,
> 
>  
> I have to make an argument for audience reach through FM, based on our online listenership.
> 
>  
> Somebody referred to a study done by Rajar, in which they estimated Web listens equate to 2.9% of total analogue listenership. While this does seem an incredible claim, it would be useful to be able to reference such a report – particularly if conducted by Rajar.
> 
>  
> Has anyone come across it, or heard of something similar?
> 
>  
> Best,
> 
>  
> Shane
> 
>  
> Shane Carey
> 
> Director
> 
> Eclectic Productions
> 
> www.eclectic-productions.co.uk
> 
> www.reprezent.org.uk
> 
> 020 8320 0880
> 
>  
>  
> 
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