<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">This shows the percentages of total digital listening hours by platform, including Internet, DAB and via digital television (FreeView/Sky/FreeSat) as quoted by RAJAR. <div><br></div><div>I don't think you can extrapolate these figures to suggest that because x thousand hours were spent listening to your Internet service then your total audience on FM is Internet hours divide by 2.2 and times 100!</div><div><br></div><div>You might get away with something based on the RAJAR figure that 67% of listening is on FM so you could imply that any other listening is on your other platform, ie Internet but I suspect 33% would be a high proportion of the audience for a localised CR service.</div><div><br></div><div>When faced with questions about our audience we provide a realistic (we hope) estimate and stress the quality of a CR audience rather than the numbers!</div><div><br></div><div>Clive Glover</div><div><br></div><div>Radio Verulam</div><div><br></div><div>St Albans</div><div><br></div><div><div><div>On 9 Feb 2011, at 22:13, Associated Broadcast Consultants wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">This document says 2.2%, but you'd need to check with James the source of that figure. <a href="http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf">http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf</a><div>
<br></div><div>Glyn<br><br><div class="gmail_quote">On 9 February 2011 14:03, Shane Carey <span dir="ltr"><<a href="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
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<div><p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Hi all, </span></font></p><div><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font><br class="webkit-block-placeholder"></div><p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">I have to make an argument for audience reach through FM,
based on our online listenership. </span></font></p><div><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font><br class="webkit-block-placeholder"></div><p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Somebody referred to a study done by Rajar, in which they
estimated Web listens equate to 2.9% of total analogue listenership. While this
does seem an incredible claim, it would be useful to be able to reference such
a report – particularly if conducted by Rajar. </span></font></p><div><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font><br class="webkit-block-placeholder"></div><p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Has anyone come across it, or heard of something similar? </span></font></p><div><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font><br class="webkit-block-placeholder"></div><p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Best, </span></font></p><div><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font><br class="webkit-block-placeholder"></div><p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Shane</span></font></p><div><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font><br class="webkit-block-placeholder"></div><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Shane
Carey</span></font><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Director</span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Eclectic Productions</span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"><a href="http://www.eclectic-productions.co.uk/" target="_blank">www.eclectic-productions.co.uk</a></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"><a href="http://www.reprezent.org.uk/" target="_blank">www.reprezent.org.uk</a></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">020 8320 0880</span></font></p><div><font size="3" face="Times New Roman"><span style="font-size:12.0pt"> </span></font><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"></span></font><br class="webkit-block-placeholder"></div><div><font size="3" face="Times New Roman"><span style="font-size:12.0pt"> </span></font><br class="webkit-block-placeholder"></div>
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