[cma-l] Audience figures for Community Radio

[Ian Hickling]

My own feeling is that the figures to hand are of essence very approximate and that listening patterns between different station styles are so varied as to be impossible to gauge with any useful degree of accuracy.
The question arises as to why anyone needs this type of information and to what use it wll be put.
Surely anyone with a degree of comprehension of how radio (or TV or any public service broadcasting system) works would know that you simply can't measure the number of listeners - or how or when they listen.
 


Date: Wed, 9 Feb 2011 14:03:04 +0000
From: shane at eclectic-productions.co.uk
To: cma-l at commedia.org.uk
Subject: [cma-l] Audience figures for Community Radio








Hi all, 
 
I have to make an argument for audience reach through FM, based on our online listenership. 
 
Somebody referred to a study done by Rajar, in which they estimated Web listens equate to 2.9% of total analogue listenership. While this does seem an incredible claim, it would be useful to be able to reference such a report – particularly if conducted by Rajar. 
 
Has anyone come across it, or heard of something similar? 
 
Best, 
 
Shane
 
Shane Carey
Director
Eclectic Productions
www.eclectic-productions.co.uk
www.reprezent.org.uk
020 8320 0880
 
 
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