<html>
<head>
<style><!--
.hmmessage P
{
margin:0px;
padding:0px
}
body.hmmessage
{
font-size: 10pt;
font-family:Tahoma
}
--></style>
</head>
<body class='hmmessage'>
<BR>
My own feeling is that the figures to hand are of essence very approximate and that listening patterns between different station styles are so varied as to be impossible to gauge with any useful degree of accuracy.<BR>
The question arises as to why anyone needs this type of information and to what use it wll be put.<BR>
Surely anyone with a degree of comprehension of how radio (or TV or any public service broadcasting system) works would know that you simply can't measure the number of listeners - or how or when they listen.<BR> <BR>
<HR id=stopSpelling>
Date: Wed, 9 Feb 2011 14:03:04 +0000<BR>From: shane@eclectic-productions.co.uk<BR>To: cma-l@commedia.org.uk<BR>Subject: [cma-l] Audience figures for Community Radio<BR><BR>
<META name=Generator content="Microsoft SafeHTML">
<STYLE>
</STYLE>
<STYLE>
.ExternalClass p.ecxMsoNormal, .ExternalClass li.ecxMsoNormal, .ExternalClass div.ecxMsoNormal
{margin-bottom:.0001pt;font-size:12.0pt;font-family:'Times New Roman';}
.ExternalClass a:link, .ExternalClass span.ecxMsoHyperlink
{color:blue;text-decoration:underline;}
.ExternalClass a:visited, .ExternalClass span.ecxMsoHyperlinkFollowed
{color:purple;text-decoration:underline;}
.ExternalClass span.ecxEmailStyle17
{font-family:Arial;color:windowtext;}
@page Section1
{size:612.0pt 792.0pt;}
.ExternalClass div.ecxSection1
{page:Section1;}
</STYLE>
<DIV class=ecxSection1>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Hi all, </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">I have to make an argument for audience reach through FM, based on our online listenership. </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Somebody referred to a study done by Rajar, in which they estimated Web listens equate to 2.9% of total analogue listenership. While this does seem an incredible claim, it would be useful to be able to reference such a report – particularly if conducted by Rajar. </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Has anyone come across it, or heard of something similar? </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Best, </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Shane</SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> </SPAN></FONT></P>
<P class=ecxMsoNormal><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt">Shane Carey</SPAN></FONT><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt"></SPAN></FONT></P>
<P class=ecxMsoNormal><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt">Director</SPAN></FONT></P>
<P class=ecxMsoNormal><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt">Eclectic Productions</SPAN></FONT></P>
<P class=ecxMsoNormal><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt"><A href="http://www.eclectic-productions.co.uk/" target=_blank>www.eclectic-productions.co.uk</A></SPAN></FONT></P>
<P class=ecxMsoNormal><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt"><A href="http://www.reprezent.org.uk/" target=_blank>www.reprezent.org.uk</A></SPAN></FONT></P>
<P class=ecxMsoNormal><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt">020 8320 0880</SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=3 face="Times New Roman"><SPAN style="FONT-SIZE: 12pt"> </SPAN></FONT><FONT color=navy size=2 face=Arial><SPAN style="FONT-FAMILY: Arial; COLOR: navy; FONT-SIZE: 10pt"></SPAN></FONT></P>
<P class=ecxMsoNormal><FONT size=3 face="Times New Roman"><SPAN style="FONT-SIZE: 12pt"> </SPAN></FONT></P></DIV><BR>_______________________________________________ Reply - cma-l@commedia.org.uk The cma-l mailing list is a members' service provided by the Community Media Association - http://www.commedia.org.uk Twitter: http://twitter.com/community_media Facebook Fans: http://bit.ly/cog8n5 Canstream Internet Radio: http://www.canstream.co.uk/ _______________________________________________ To unsubscribe or manage your CMA-L mailing list subscription please visit: http://mailman.commedia.org.uk/mailman/listinfo/cma-l </body>
</html>