[cma-l] missed the point?

[Ian Hickling]

Nick
Don't worry - we love what you do - er - I think!
Just one point:
 
People keep talking about key commitments ………… it has no bearing whatsoever when you take into account that everybody's geographical area is different …….. flat / hilly / generally bigger / generally smaller / built up / rural /  
 
As I keep saying - your contractual Key Committments are irrelevant to your geographical situation - sorry!
For these reasons:
 
1 - You choose your geographical location and you propose that to Ofcom - There is normally no comment on that unless it is clearly unsuitable.
2 - You specify your chosen community and you propose that to Ofcom - There is normally no comment on that unless it is unreasonable.
3 - You specify how you propose to cover your audience to Ofcom - There is normally no comment on that unless it is in some way over-enthusiastic.
4 - You specify what you propose to provide in terms of service to your Comminity - Those details are built in to your Key Committments.
 
In all these things Ofcom is carrying out its Statutory Role as a Regulator.
It is not there as a Consultant.
 
Now - all these parameters are not set in stone - they can all be varied by due process with Ofcom should you put up a good case.
That is the only route to follow.
 
------------------------------------
Ian Hickling
Partner
transplan UK


 




From: office at ccr-fm.co.uk
To: cma-l at commedia.org.uk; alan.coote at thebayradio.com; ian at transplan.uk.com
Date: Wed, 17 Aug 2011 09:01:26 +0100
Subject: [cma-l] missed the point






Chaps n’ all
 
I’m sorry to always appear as ‘the argumentative one’        but my frustration is the fact that everyone here is missing the point …………. Ofcom included. If ever there was an industry crying out for a few ‘grey’ areas it is this one. Everything appears black and white and basically that is neither use nor ornament.
 
Two things first
 
Yes, we did know the rules before we started and yes we signed up to them …………. However, in my defence and as I have said many times before, I thought I was dealing with lots of rational, sensible and intelligent people ….. I sometimes wonder ??      in the fact that I summised all this garbage would have been put to bed by now                         er                     clearly not.
 
People keep talking about key commitments ………… it has no bearing whatsoever when you take into account that everybodies geographical area is different …….. flat / hilly / generally bigger / generally smaller / built up / rural /                       Ian keeps bangin’ on about Ofcom this and Ofcom that              if we had asked for more even at the beginning the answer was   NO – NO – NO                so this argument falls flat               full stop !
 
What should be happening is what we call a ‘’review’’        not a bloody consultation or a row or a series of more no – no – no’s       a review.
 
One argument (observation) made not to long ago by people in authority and chappies on our side (Ian etc)  who know their stuff, is that another 20 watts won’t make any difference to us                               
 
Good !               because if it isn’t going to make a difference or cause any problems if it’s going free ‘’I’ll tell you what’’    we’ll have it anyway 
 
Catch my drift ?
 
Debates and arguments are being created ……… they don’t actually exist, they are being invented by authorities digging their heals in and applying the black n’ white theory. For Gods sake ditch them, let’s all creep and go, softly softly catch a monkey on the watts, the restrictions, the advertising etc    and when we reach the part whereby we haven’t overstepped the mark, then surely to God common sense tells us we have reached our goal without upsetting anyone.
 
Ah but ………… there is a problem here              it is that wonderful word ‘common sense’ again           
 
Ta
 
J
 
Regards
 
Nick
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